by Doug Parks on Dec 19, 11:00 AM
This week Doug Parks sits down with Mikey Sadowski, Vice President of Global Communications at Intrepid Travel, to talk about the launch of their new condensed travel offering, Short Breaks, and how he's navigating the complexities of bridging a global brand into regional markets.
by Erin Everhart on Dec 12, 11:15 AM
What's the secret to making legacy new again, reaching new demographics but not alienating the consumers who made you a brand in the first place? Erin Everhart sat down with Creative Director Tina Blake to see what this moment is all about.
by Doug Parks on Dec 5, 11:00 AM
This week we sit down with CMO Navin Sharma to talk about how he's making smart bets on increasingly digital channel mixes and guiding his team to shift their mindset around speed, agility, and performance.
by Erin Everhart on Nov 21, 11:00 AM
Mili Laddha, Senior Director of Marketing for Chips Ahoy! at Mondelez, joins us to share how the team found the sweet spot between nostalgia and now and why making legacy feel fresh just might be the ultimate superpower.
by Doug Parks on Nov 14, 11:45 AM
This week Doug Parks sit down with Christa and Chanda, co-Founders and co-CEOs of The Lumistella Company, to talk about how they are reengaging their aging audiences with their newest story and first foray in YA fiction, The Rise of Nicholas the Noble.
by Kate Terhune on Nov 7, 11:00 AM
After the Neiman Marcus acquisition, Saks Global CMO Kristin Maa was tasked with leading her teams through a huge transition. Tune in now to hear how she did it - just in time for the holidays.
by Doug Parks on Oct 31, 11:00 AM
This week, Doug Parks sits down with Matt Heizman to talk about the role of education in driving category awareness and how emerging technologies across AR and smart homes are improving access fire safety.
by Kate Terhune on Oct 24, 11:00 AM
Tune in now to go behind the scenes of the all new "Savings Wrangler" campaign with the healthcare CMO who made data feel human again.
To read more articles use the ARCHIVE function on this page.