Hyperlocal and boutique experiences are at the heart of IHG's bold push to capture the next generation of travelers. From sold out tattoo pop-ups to tailored celebrations for birthdays and anniversaries, IHG's luxury properties are finding footing with Millennials and Gen Z by elevating life's smaller moments. This week, Doug Parks sits down with Vicki Poulos, IHG's Head of Luxury & Lifestyle Brands, to talk about how she's empowering the portfolio to evolve from its storied past into exciting new frontiers with a fresh approach to laidback luxury.

When you're on a rocket ship trajectory like C4 Energy, moving at the speed of the business is no easy layup. From in-housing media and content production to launching their first real LTO and Official Energy Drink of Summer(TM), winning in the competitive beverage market takes a team that's willing to move fast and take risks. This week, Doug Parks sits down with CMO Robert Zajac to talk about how they're building a fully integrated marketing machine, creating meaningful product differentiation, and empowering athletes at all levels.