Kellogg says it's the Year of Fiber. We talked to Chief Growth Officer Doug VandeVelde about their William Shatner Super Bowl spot that might be the most delightfully unexpected casting decisions in recent advertising history.

Nicola Smith is Southwest's Senior AI Advisor, working at the intersection of AI and marketing. She's helping build an AI strategy that doesn't answer "What can AI do?" but "What should AI do?"

This week we sat down with Nate Skinner, Senior Director of Global Brand at Squarespace, to explore how their Emma Stone Super Bowl spot came to life and the bold strategy behind it.

Chili's is crushing the social media game. They've built a community that's more passionate about queso than skincare. We sat down with Director of Social Media Luz Bickert to hear how their creator playbook works.