by Steve Ellwanger on Jan 31, 1:53 PM
Planters' strategists chose to kill a fictitious icon for the sheer publicity of it. And they got tons --- until unreality intruded.
by Steve Ellwanger on Jan 24, 2:27 PM
Organic yogurt marketer Stonyfield was early into the online influencer space, with an in-house effort that dates to 2009.
by Steve Ellwanger on Jan 17, 1:37 PM
PLMA director of retail trade relations Suzanne Caputo discusses some of the winning entries and what made them stand out.
by Steve Ellwanger on Jan 10, 12:26 PM
The pink, berry-flavored chocolate variant called Ruby is considered the world's fourth official iteration of chocolate (alongside white, dark and milk).
by Steve Ellwanger on Jan 3, 2:30 PM
One topic in many most-read stories: How legacy CPG brands can push back against small upstarts.
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