Big Data sounds great -- but what about the data you already have? Until brands stop buying ads to take consumers to generic landing pages for goods they don't have … Read the whole story
Looking to expand its location-based efforts, Twitter is reportedly planning to partner with Foursquare in the New Year. Neither Twitter or Foursquare are commenting … Read the whole story
Ever since the first display ad was shown back in 1995, marketers have been promised that digital advertising would make their jobs easier because … Read the whole story