• Campaign, Thursday, December 18, 2014 6:44 AM

Lucky Generals is replacing Mother as Pot Noodle's main creative agency after a competitive pitch which the Unilever-owned snack brand ran directly. Mother has handled the account since 2006, when it won the business in a pitch against Fallon. The account was then backed by an annual media spend of £5 million. That figure is now believed to be about £3.5 million. Lucky Generals will be tasked with creating above-the-line campaigns that attract 16- to 24-year-olds to Pot Noodle.

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