Thursday, January 7, 2016
London Blog
Nestle has already there and Mondelez and Unilever are likely to follow. Who stands to gain or lose when brands go direct? Read the whole story
A group of Interpublic shops, led by McCann London, have been tasked with boosting the Wimbledon brand in multiple markets. The Wimbledon championship tournament … Read the whole story
The $400 red-and-black box contains a connected suite of products, including a wristband, a heart rate monitor and a scale, all meant to effortlessly … Read the whole story
- COMMENTARY
I just read a really great article from Jim Spanfeller, chairman emeritus of the Interactive Advertising Bureau and CEO of Spanfeller Media Group, that … Read the whole story
