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Premier League Seeks Creative Agency As It Rebrands
- Campaign, Thursday, January 7, 2016 8:52 AM
For the first time in its 23-year history, the Premier League will operate without a corporate sponsor from next season. It is looking at how best to maximise a "clean" brand. Agencies have been contacted directly with a brief to help plan and execute a brand campaign in time for the start of the new season in August. It is believed that the Premier League is looking for a shortlist of three shops, which will be invited to pitch toward the end of January.
