MAD London Editions for July 2018
MAD London - Friday, July 13, 2018
Donald Trump -- Is This How You Thank A Host?
Google Pushes Automation, Wants Search Marketers To Commit
Murdoch Given Final Clearance To Pursue Sky Bid
BMB Finds A New CEO
Finding The World Cup Influencers Through A Social Search Engine
YouTube Rolling Out 'Copyright Match' Tool
Cannes Lions MD Made Redundant
May Trumps Donal, Gains Followers While Others Suffer From Twitter Bot Cull
For The Love Of The Game: What We Can Learn From World Cup
'Pay Your Age' Causes Chaos At Build-A-Bear Shops
Big Spender: U.S. Firms Budget More For GDPR Than EU, UK Outfits
CA Staff Launch A New Data Agency
Facebook Closes Privacy Loophole
The Hidden Consent Trap In GDPR Compliance
MAD London - Thursday, July 12, 2018
Storytellers Win The World Cup As Emotions Triumph Over Budgets
Fox Ups Bid For Sky, Comcast Makes Counterbid
Sorrell Claims Not To Be Working Against WPP
Omnicom Unveils People-Based Marketing Platform
Lidl, Mars And Visa Ads Are Winning The World Cup
Publicis Groupe Fine-Tunes Its Global Organization Chart
Nike Guaranteed To Lift The World Cup Trophy
EU Court Rules That Jehovah's Witnesses Must Comply With GDPR
Keith Weed Congratulates Twitter On Fake Account Deletions
One In Five Internet Users Still Block Ads All the Time, Study Finds
Comcast Raises Its Offer For Sky To GBP26bn
YouTube To Feature Reputable Outlets Only In 'Breaking News' Section
Dutch Municipal Websites Fail To Comply With GDPR: Study
MAD London - Wednesday, July 11, 2018
Omnicom Offloads Sellbytel Group
Murdoch Ups Sky Bid To GBP24.5bn
Facebook Adds AR To Ad Offerings
ICO Lines Up GBP500k Facebook Fine Over Cambridge Analytica Scandal
MRC Updates Ad Verification Guidelines
'The Times' Suggests Sorrell Might Have To 'Go Legal' To Get His WPP Bonus
Google's Algorithms Learn To Automate All Parts Of Advertising Across Its Services
Ad Industry Hopeful Hancock Will Be A Sympathetic Health Secretary
M&S Jumps On Board The World Cup's 'Waistcoat Wednesday'
Is Living Well The Best Revenge? Not For Sir Martin
New Digital Secretary Has Only Tweeted Five Times
Netflix Bows 'Smart Downloads'
YouTube Adds 'Incognito Mode'
Facebook Becomes The First Company To Receive A Maximum ICO Fine
MAD London - Tuesday, July 10, 2018
Sorrell's S4 Wins Bidding War For MediaMonks
England Quarter Final Victory Watched By Nearly 20m
Millennials Are Becoming Luxury Consumers, And They're Blocking Ads
'Great British Baking Show' Rises Quietly To The Top
Every National Front Page And Home Page For GBP375k
EU Rejects Copyright Directive Aimed At Big Tech Platforms
Huber Promoted To Chief Client Officer Posterscope UK
Sorrell Wins Battle For MediaMonks
'The Times' And 'Evening Standard' Read The Most By MPs
Viewable, Viable, Verified -- The Rise Of Transparent Social Advertising
Google's Delay On Standard Could Pose Risks For Ad Tech Firms: Reuters
German Web Hosting Firm Is Hacked; Email Addresses Exposed
Is Snapchat Building Visual Product Search Feature?
Did GDPR Just Give Email Engagement A Boost?
MAD London - Friday, July 6, 2018
The 7 Deadly Sins That Give Away A Crooked Influencer
It Looks Like Sorrell's S4 Capital And WPP Are Competitive After All
Tesco Confirms Carrefour Partnership Will Help It Compete On Price With Amazon
Death Of The Pre-Roll Is Much Exaggerated
Netflix Testing Higher Pricing For Extra-Premium Plans
Possible London Taps R/GA For New ECD
'Campaign' Assesses The Impact Of World Cup Victory
Claudette Knows When You're Bad: The AI-Driven GDPR Compliance Tool
Profits Halved At 'The Telegraph,' But Digital Subscribers Are Up
Malibu, IoT Agency SharpEnd Connecting 300,000 Bottles Of Rum For Campaign
Half Of Global Consumers Would Trade Data For Cash: Study
MPs Will Debate A Call To Close All Prostitution Websites
More Than Half Of Retailers Plan To Invest In Voice Search
EU Reconsidering Digital Copyright Reform
Microsoft is Working On Outlook Dark Mode
MAD London - Thursday, July 5, 2018
Does AT&T Prove Telcos Are Sleeping Giants Of Mobile Marketing?
Dentsu Most Acquisitive Holding Co. During First Half
IPG's New '360 Degree View Of Each Individual Consumer'
WPP And Sorrell Lock Horns In Bidding For Dutch Agency
Food, Travel And Tech Sites Doing Very Well From Big Sport Events
Mobile Social Set To Overtake Mobile Search In Ad Revenue
Does Reach Mean Anything? Or Is It Just A Vanity Metric?
Cadbury Among First Brands Ruled Against By ASA Over Marketing To Children
England World Cup Shootout Nets 24m Viewers
Sorrell Plans A Billion-Pound Spending Spree
MAD London - Tuesday, July 3, 2018
It's A Deal: IPG To Acquire Acxiom Marketing Solutions
Digitas UK Chief Executive Departs
Report Reveals Huge Digital Ad Disparity Among European Nations
Right To Be Forgotten Overruled By European Court
Google To Push Out 'Speed Update' In July For Search Results
Federer Unveils New Uniqlo Look At Wimbledon
L'Oreal Unveils Real-Time ROI Tool
MPs Told They Should Quit Social Media
Diageo Asks Agencies For Diversity Plans
Newspapers Tell Brands -- Not All Media Is Created Equal
Jaguar Land Rover Tests Smart Cars That 'Talk' To Each Other
Japan's Uniqlo Snatches Roger Federer From Nike With $300M Deal
MAD London - Monday, July 2, 2018
Forget Percentages -- UK Smashes The EU In Mobile Marketing
Google Shows Preference To Quicker-Loading Mobile Pages
NHS Head Says 'Love Island' Ads Give Young People Body Image Issues
Tesco And Carrefour Partner Up To Take On Amazon
IPG Nears Acxiom Deal, Signals Deeper Dive Into Consumer Data
MRC Releases Updated IAB Digital Video Ad Guidelines
BBC Apologises Over Pay Discrimination Case
ITV Local News Coverage Rated Above BBC's
The See-Saw Battle Between Agencies And Consultants
'Evening Standard' Publishes Near GBP10m Loss
What To Do If GDPR Puts Pressure On Email List Growth
BBC In Talks To Buy Out Discovery's Stake In UKTV
EU Court Will Stop Identifying Litigants
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