MAD London Editions for December 2015
- MAD London - Tuesday, Dec. 22, 2015
- Adland Has Never Had It So Good -- Enjoy It While It Lasts
- British Consumer Confidence At A Constant Record High
- Tesco And Sainsbury's Slash Traditional Christmas Budgets
- Adobe Predicts Wearables Will Shape 2016
- Millennials More Attracted To Same-Day Delivery Than Older Shoppers
- Daily Mail Publishes Extent Of Agency Rebates For First Time
- British Public Thinks Charities Brought Tighter Marketing Regulations On Themselves
- Channel 4 Snaps Up F1 Rights From BBC
- Editor's Note: We'll Be Back On Monday, January 4th
- BPA Worldwide Launches Third-Party Certification For Inventory Quality Guidelines
- Microsoft Sharpens Its Data Chain Through Metanautix Acquisition, Partnerships
- Why I'm (Cautiously) Optimistic About 2016
- Programmatic Measurement Key To Maintaining Campaign Quality
- MAD London - Monday, Dec. 21, 2015
- Clumsy Cat And A Cute Meerkat -- The Year That Was In Advertising
- Programmatic Pioneers Make A Fortune From Exchange Lab Sale To Group M
- Explaining The Irrational: Ad Economy Edition
- Donald Trump Claims His Social Power Outweighs Protesters' Petition
- Broadband Speeds Increase Worldwide
- Mog The Cat Wins Best-Liked Christmas Ad In Marketing Magazine's Poll
- Multichannel Campaigns Must Interconnect Or Fail
- Netflix Paid No UK Corporation Tax Last Year
- Mobile Modes Of Production In Post-PC Era
- Twitter Ramps Up Efforts To Engage With Gaming Community
- BBC Hires Former Cabinet Secretary To Soften GBP700m Impact Of Free Licences To Over-75s
- Downton Abbey Producer, Comcast, Rumoured To Be Lining Up ITV Bid
- Search Engines Struggle To Keep Web Traffic
- Instagram Sees Strong Ad Recall Rates
- MAD London - Friday, Dec. 18, 2015
- WPP's GroupM Acquires Programmatic Firm The Exchange Lab
- Two In Three Find It Hard To Calculate ROI On Mobile Marketing
- The European Union Sets New Data Rules Affecting Email Marketers
- Aldi Tops Consumer Buzz Chart In Christmas Run-Up
- ANA Jumps On Star Wars Bandwagon
- Facebook And Deezer Form Music-Sharing Partnership
- Honda Picks Dentsu For Media
- Google Opens Its Wallet In Lobby Efforts
- 'House Of Cards' Writer Joins M&C Saatchi
- Brits Eyeing First UK Head Role At Publicis
- UK HIV Support Group Gets Fined Over Email Mistake That Exposes Patient Names
- Why Cocktails, Not Shots, Are What Brands Now Want From Agencies
- 111 Million Wearables To Ship Next Year; Smartwatches Going Standalone
- Yikes! The Thing!
- The Year That Was
- MAD London - Thursday, Dec. 17, 2015
- The Force Awakens In Brands As 'Star Wars' Opens
- 2016 To Be The Year Of Outdoor
- 2016 Is Set To Be The Year For Social Commerce
- Unambiguous Consent For Data Enshrined In New EU Regulation
- Survey Says 7 In 8 Shoppers Unmoved By Emotional Christmas Ads
- Firefox Finds Mobile Ad Blocking Tied Down By Politics
- Virgin Media Customers Continue to Experience Email Blocks
- Unruly Names Android The Most Shared Social Video Maker Of The Year
- Roald Dahl Gets A Brand Makeover
- Pedro Avery Named Global Chief Exec Of Havas Sports & Entertainment
- U.S. Marketers Will Face Roadblocks From New European Data Privacy Legislation
- W+K London Tests Passersby With Naughty-Or-Nice-O-Meter
- Brands Have To Mean Something By Doing Something, Content Is Key - Ogilvy's Predictions For 2016
- Maurice Levy Delivers Traditional Publicis Holiday Video In Series of Fake Ads
- Teads' Bertrand Quesada Says Native Video Will Overtake Pre-roll In 2016
- Adsquare Adds New Branded Data Providers To Audience Management Platform
- Mcgarrybowen Establishes Beachhead In France, Buys Luxury Specialist
- Burberry Campaign Gets Raw; Goes 3D With DreamWorks
- MAD London - Wednesday, Dec. 16, 2015
- IAB UK Is Right To Call Social A 'Teenager' -- Time It's Grounded Until It Can Act Like An Adult?
- Group M And Channel 4 Agree To Two-Year GBP500m Trading Deal
- A Mass Medium Without Mass Media: Live TV Losing Default Status
- Twitter Launches Moments App In The UK
- Dell Sees Data Changing Advertising Through IoT In 2016
- Vice To Double Revenues In Europe
- Educate, Don't Oversell, To Battle Data Fatigue
- City AM Bans Ad Blocking On Desktop
- Bauer Becomes First Radio Station To Launch On Apple TV
- BT TV Complaints Soar With Champions League Football Launch
- Supermarkets To Cash In On Late Christmas Grocery Rush
- Radio 1's Head Of Music Joins Spotify
- Dentsu's Carat Reshuffles Global Leadership
- Ogilvy Appoints Anthony Wong Global Effectiveness Director
- MAD London - Tuesday, Dec. 15, 2015
- Yahoo Under Shareholder Pressure To Cut Costs And Sell Internet Division
- Centennials: A Connected World With An Eight Second Attention Span
- Half of U.S. Marketers Unaware of Looming EU Data Privacy Law
- Spoiled Little Boy-cott
- Harvey Nichols Names Top Festive Ad By Facial Expression Tracker Company
- Nestle Starts Looking For A Digital Agency
- L'Oreal Appoints The Red Brick Road As Integrated Agency
- Johnnie Walker Blue Label Kicks Off Connected Bottle NFC Trial
- Carlsberg Aims To Move Beyond Lad Culture With Euro 2016 Sponsorship
- Too Many Fizzy Drinks In Kids' Shows, Research Finds
- UK Man Arrested in VTech Hack
- Keep It Real -- Science's Lesson For Campaign Success
- Human Traffic Overtakes Bots, But The Fight Isn't Over
- WPP To Buy Controlling Stake in STW
- MAD London - Monday, Dec. 14, 2015
- Wieden+Kennedy Tops YouTube's Creativity League Table
- Twitter's Niche Agency Launches First UK Campaign For Doritos
- Alibaba Buys South China Morning Post
- Do Marketers Have To Pay For Social Success?
- National Trust Positions Itself As A Cause, Not Just A Season Ticket
- Creston Launches New Brand Partnership Agency
- Time To See Social Is A Paid Channel Like Any Other?
- Virgin Atlantic Bookings Fly Thanks To Email
- Ultra-Conservatives Take Center Stage In U.S., Europe
- MAD London - Friday, Dec. 11, 2015
- From Spray And Pray To Touch And Feel?
- Twitter Amends Policy: Promoted Tweets Visible Without Logins
- Forrester: Programmatic Will "Skyrocket" In Europe By 2020
- Bots, Like Crime, Never Sleep
- IBT Media Redesigns 'Newsweek,' 'IBT' Sites To Optimize Mobile, Video
- Cambridge University Red Top Gets $3m For US Expansion
- Search: Top Five Developments In 2016 For Ecommerce, Mcommerce
- Global TV Subscription Revenues Leap 5% To GBP244bn
- My Q&As On Evolving Advertising Landscape
- Apple TV Campaign Claims It Is The Future Of TV
- Aldi Reviews Creative Account
- UK And French Consumers Get Best Phone And TV Deals
- Twitter Opens Up Advertising To Users Who Are Not Logged In
- Sport England Hails 'This Girl Can' Success And Vows To Remain Customer Focussed
- MAD London - Thursday, Dec. 10, 2015
- 3 Tips To Go From CMO To CEO From The FA's Man In The Know
- Peugeot Launches Mobile Campaign To Drive 308GTi
- UK Leads Europe In Shift From Linear TV
- Consumer Study Finds A Third Plan To Install A Blocker In Next 3 Months
- Yahoo Boss Vows To Stay On Despite Alibaba U Turn
- UK Most Advanced TV-Watching Nation, Ofcom Says
- M&C Saatchi Poaches Justin Tindall From Leo Burnett
- Netflix And Sky Sports May Be Unlocked For Travelling Consumers
- Unilever Imagines A World Where Consumers Own Their Own Data
- Yahoo's Switcharoo
- Debate Will Shape The Ad Business in 2016
- My Programmatic Predictions For 2016
- MAD London - Tuesday, Dec. 8, 2015
- Media, Entertainment Execs Worry About European Volatility
- Google Set To Enter The Fight Against Ad Blockers
- How Netflix, YouTube Dominate, Told In Surprising Stats
- Sorrell: Corporate Psyche Has Changed Since 2008
- Kellogg's To Sponsor Team GB For Rio
- Twitter Promises To Stop Cutting You Off At The Knees
- Adform Raises $21.5M To Fund Global Expansion, Including U.S.
- Adidas Appoints Havas Helia To CRM Account
- This Ad Agency Used Ad Blockers to Recruit Creatives
- Josh Krichefski And Karen Blackett Promoted To Chief Exec And Chair Of MediaCom
- German Supermarket's Christmas Ad Wins The Battle For Social Shares
- Travel Search Engine Kayak To Sponsor Free London Transport On New Year's Eve
- France Mulls Ban On Public WiFi
- Is Google Setting Up A Mobile Protection Racket?
