MAD London Editions for April 2014
- MAD London - Wednesday, April 30, 2014
- Time For Adland To Wake Up To The March Of The Accountants
- Second-Screeners Will Improve Disappointing Results, Twitter CEO Promises
- Sky Tipped To Report First Ever Loss Of TV Subscribers Tomorrow
- Marketing Takes A Step Back In Agency Negotiations
- London Live Disputes Low Barb Figures Reporting Viewers In Line With Expectations
- FCB Inferno Wins NS&I GBP5m Integrated Account
- McDonald's Moves From Toys To e-Books In Latest Happy Meal Deal
- MAD London - Tuesday, April 29, 2014
- Twitter's Second-Screeners Show Love For Relevant, Entertaining Marketing As They Settle For A #BigNightIn
- Three In Four Marketers Moving Budget From TV To Digital Video
- Promoted Tweet Engagement Rockets From 1% to 15% For Domino's With Good Timing, Images And Humour
- New Brand Identity Worked On As Nokia Is Dropped But Not Replaced By Microsoft Mobile
- BA Shakeup Sees M&C Saatchi Milk Given Global CRM And Analytics Brief
- GroupM Wins Npower European Account
- NSPCC Seeks Creative Agency
- MAD London - Monday, April 28, 2014
- Local TV. Who Is Going To End The Suffering And Pull The Plug On These Pointless, Expensive Pet Projects?
- UK Ad Spend To Hit GBP20bn in 2015
- WPP's Sorrell Labels Omnicom Publicis Deal 'A Soap Opera'
- Facebook Extends 'Lookalike' Audience Service To Brand's Web Sites
- Spotify Launches Biggest UK Campaign To Date
- TV That's More Immediate, Like Twitter
- Microsoft Challenge Clear As EU Market Share of 8% Dwarfed By Android And Apple
- Celebrity Cruises Reviews GBP5m Media And Planning Account
- MAD London - Friday, April 25, 2014
- Wearables Heating Up As Facebook, Apple And Nike Get In On The Next Big Marketing Craze
- Burberry Targets China With Ali Baba Online Store
- Facebook Buys Moves Health And Fitness App
- Coca-Cola Advises Blogger Outreach Should Be Collaborative And Human
- Unilever Attributes Growth To 'Strong, Impactful' Advertising
- #RonaldMcDonald To Make Twitter Comeback
- Honey Monster Comeback Expected This Summer
- MAD London - Thursday, April 24, 2014
- Facebook Organic Slashing Really Was All About Mobile Revenues After All
- Mobile Dominant In Facebook's Ad Revenues For First Time
- P&G Ad Spend To Decrease Again As Focus Shifts From TV To Digital
- Budgets Are Up - But Adland Must Deliver Great Results, AAR Chief Exec Cautions
- Samsung Calls Global Media Review
- Post Office Review of Digital, Direct And Advertising Accounts
- Bentley Searches London For New Media Agency
- MAD London - Wednesday, April 23, 2014
- How Does Adland Solve Video Ad Problems Like Facebook Auto-Play? Should It Bother?
- Second-Screeners Tweet During A Show And Discuss Later On Tumblr
- Marketers Failing To Connect With Mums
- Facebook's WhatsApp Hits Half A Billion Users
- Top Brands Performing Poorly On Mobile
- Beckham-Fronted Haig Club Whisky From Diageo Appoints Adam&Eve/DDB
- JCDecaux Signs Up Hachette UK To @RailBookClub
- Young's Seafood Calls Creative Account Review
- MAD London - Tuesday, April 22, 2014
- Facebook Video Engagement Up Eightfold
- Who Are The Gangsters Now As 2 Sisters Food Expects Adland To Wait 120 Days To Get Paid?
- Native Demand Prompts Content Marketing Agency Launch At Metro
- Netflix Records Figures From Shift To Content Promotion Above Free Trial Offers
- BA Chooses Forward 3D For PPC, Aiyma For SEO
- Tata Group Consults London Agencies On Going Global
- UKIP's Largest Ad Campaign 'Ruffles Feathers'
- MAD London - Friday, April 11, 2014
- Performance Marketing Offers Adland Its First Chance To Span Online And In-Store Retail. Time To Get Excited. Very Excited
- Online Vouchers Go In-Store With Affiliate Window's StoreWindow Launch
- Group M Beats Denstu Aegis To Land GBP600m Global Vodafone Account
- French Network Goes Native In UK With Content Amp Purchase
- M&S Moves To Mindshare, Ending 14 Years With Walker Media
- YouTube Tops Youth 100 List As Young Adults Seek Simplicity, Fun and Function In Favourite Brands
- Adland Is Missing Vital Digital And Mobile Skills
- MAD London - Thursday, April 10, 2014
- Native Advertising Could Be Answer To British Brand Mistrust
- Britons In Leading Pack Of Consumers Who Don't Trust Advertisers
- Sajid Javid Is Welcomed As New Minister For Advertising For Strong Business Background
- UN Appoints Mother London For Global Campaign On Sanitation
- AA, Post Office and Boots Most Trusted Brands In Britain
- 2 Sisters Food Review Follows MediaCom Split
- NHS Blood and Transplant Seeking Digital Agency
- MAD London - Wednesday, April 9, 2014
- Twitter Wins Data Hearts And Minds While Facebook Becomes Another Greedy Google
- Twitter New-Look Profile Pages Evaluated By Adidas, HP And Microsoft
- OMD Wins Disney's GBP21m UK Planning And Buying Account In EMEA Review
- Mobile Is The Billion-Dollar Baby, But Don't Forget About Tablets
- Twitter 'Social Soundtrack' Is Ideal Partner For Advertisers
- Comparethemarket Switches To WPP's MEC For GBP110m European Planning And Buying Account
- Wonga Ad Banned For Referring To 5,000% APR As 'Irrelevant'
