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GroupM Wins Npower European Account

  • Campaign, Tuesday, April 29, 2014 9:01 AM
Energy supplier npower has appointed GroupM to handle pan-European media planning and buying, with GroupM's Maxus agency taking on the GBP5m UK offline business. Maxus has won the offline account from Vizeum, after it won the digital media planning and buying account earlier this year. The appointments follow npower's announcement of an internal review of its agency arrangements last September. 

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