Maria Miller was welcomed with open arms as Secretary of State for Culture Media and Sport two years ago. As the former Marketing Manager at Texaco she was believed to the perfect choice for 'minister
of advertising'. So, what can the industry expect from her replacement, Sajid Javid? His strong background in the Treasury prompts Ian Twinn, ISBA’s director of public affairs to comment:
“I am confident that Sajid will understand the concerns of responsible advertisers and appreciate the role they play in the national interest.” He is seen as a rising star within the
Conservative Party.
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