Mobile advertising nearly doubled last year to break the billion-pound barrier. It leapt from GBP529m in 2012 to GBP1.03bn with social media accounting for a quarter of mobile budgets.
Advertising designed for tablets also grew from GBP6.8m to GBP34.4m between 2012 to 2013, leaving Tim Elkington, director of research and strategy at the IAB, to comment that it is still 'a very small
piece of the pie' which advertisers should target more actively now that a tablets account for a third of internet access.
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