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Young's Seafood Calls Creative Account Review
- Campaign, Wednesday, April 23, 2014 10:11 AM
Young's Seafood is in the early stages of reviewing its estimated GBP10m creative account as it seeks to increase its investment in above-the-line advertising. The Findus Group-owned brand is approaching agencies this week, but no intermediary has yet been appointed. Mother London is the incumbent and is involved in the process. The review does not affect the seafood brand's media agency, MediaCom.
