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2 Sisters Food Review Follows MediaCom Split

  • Campaign, Thursday, April 10, 2014 9:34 AM
After parting ways with MediaCom, 2 Sisters Food Group is to hold a review of its GBP5m UK media planning and buying business. The account includes the Goodfella's pizza and Fox's biscuit brands which the company took over through acquiring Northern Foods three years ago. MediaCom declined to comment to Campaign that the parting of the ways revolved around a remuneration issue.

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