MAD London Editions for October 2016
- MAD London - Monday, Oct. 31, 2016
- Google Voice Search Comparison Shops On Mobile, Creating Audio Ad Opportunity
- WPP Growth Slows In The UK Post Brexit Vote
- Video Reigns Supreme At IAB UK Upfronts
- Gotlieb Slams ANA Report On Transparency
- Pornhub Offers To Buy Vine
- CX Is Not Just A Box To Check Off, Says Gartner's Ray
- Scheppach Leaves Publicis, Strikes Out On Her Own
- Will Netflix's 'The Crown' Leave The BBC In The Shade?
- Walled Gardens, Dark Pools And The Rising Measurement Problem
- New Broadband Advertising Rules Come Into Effect
- Qubit Machine Learning Identifies Lost Revenue
- TfL And Exterion Declare 'London Is Open' In New DOOH Campaign
- "Always On" Email
- House Of Fraser Uses Fugees Cover In Reaction To Christmas 'Weepies'
- Sorrell Says -- Expect More Uncertainty, More #Marmitegate Until The New Year Starts With A Massive Hangover
- MAD London - Friday, Oct. 28, 2016
- Black Friday Set To Eat Christmas -- Can Retailers Survive This Pyrrhic Victory?
- Twitter: Users Up, Revenue Down, Staff Reduced 9%
- Black Friday Becomes UK's Biggest Shopping Day
- Confessions Of An Ad Blocker
- Google Reports Record Quarter, Majority Of Revenue Still From Advertising
- Twitter To Close Vine
- Virtual/Augmented Reality Go Mainstream
- Consumer Confidence Is Down, But We're Still Going To 'Splash Out' For Christmas
- Do Not Read This Column Without A Credit Card In Your Hand
- 90% Of Marketers Have 'Poor' Media Training
- The Feedback Loop In the Age Of Dynamic Creative
- Direct Marketing Association Rebrands To Data & Marketing Association
- Why River Island Is Backing Snapchat, 'A Phenomenon With Momentum'
- Tracking Its Consumers, Google Is On The Move
- New MacBook Pro Models Launched With 'Touch Bar' And 'Fingerprint ID'
- New John Lewis Boss Is In For A Tough Transition
- MAD London - Thursday, Oct. 27, 2016
- How Can 'Smart' Marketers Be So Wrong About IoT And Chat Bots?
- Mobile Will Represent 75% Of Internet Next Year: Bigger Ad Medium Than Print, OOH Combined
- BT Learns New York's Lesson -- No Porn For The Homeless On Its WiFi Kiosks
- UK Leads EU In Personalisation And Open Rates, So Will GDPR Bite Harder On EU List Size?
- GumGum Expands Sales Teams In North America And EMEA
- NFL Eyes London For Growth And A UK Team
- Content: The Crown Jewel of Premium
- BloomReach Acquires Hippo, Creates Content Management Business Unit
- Ocado Trials 'Press For Peroni' IoT Ordering Device
- Mastercard Launches AI Chatbot As Research Shows Customers Like Talking To Humans
- Microsoft Unveils 3D Tools And Upmarket Surface Pro
- John Lewis And L Marks Award GBP200k To Retail Start-Ups
- Sonos Runs Speaker Amnesty At King's Cross
- French Consumers Trust Branded Email
- MAD London - Wednesday, Oct. 26, 2016
- Havas Reports 2% Q3 Organic Growth
- BT To Replace The Phonebox With WiFi Kiosks
- Google Sees Lift From Maps Ads, Local Mobile Clicks
- Primesight And Intersection Bring WiFi To BT Phone Kiosks
- Google Acquires Eyefluence, Ramps Up Daydream VR Efforts
- Demand For Smartwatches Drops More Than 50%
- Impress Approved As UK Press Regulator
- Havas UK Reports 8.6% Growth In Q3
- Heineken Taps Publicis UK For Global Digital Roster
- Marmite Sales Soar After Tesco Spat
- YouTuber's Hooch Ad Banned By The ASA
- Personalisation Key To Engaging Brits Over Email
- ITV Layoffs Loom As Brexit Nears
- BT's New Digital Outdoor Should Be An AI Concierge, Not Just WiFi And A Plug Nobody Needs
- Don't Pay To Play -- Pay To Personalise
- MAD London - Tuesday, Oct. 25, 2016
- Marketers Initiate Exodus From Facebook's Programmatic Exchange Ahead Of Shutdown
- Ministers Give Third Runway At Heathrow The Green Light
- The Return Of BMW Films Is Brand Marketing As (Awesome) Collision Sport
- British Martech Firm BlueVenn Launches U.S. Operations
- Mobile Is Driving Force Behind Raised Ad Spending
- Facebook's Video Measurement Exposes Advertiser Apathy Across Real-time Market
- Criteo Finally Introduces Predictive Search Platform For Google Shopping
- Etihad Splits With M&C Saatchi
- Native And Video Rise 5%, Mobile Spend Is Up 53%
- Tesco Trials Digital Receipts
- Culture Secretary Signals Alarm At Gambling Advertising
- JWT Put On Alert As Philadelphia Sets Up Creative Review
- News Publishers Says Press Regulator Approval For Impress Would Be 'An Attack On Free Speech'
- Microsoft UK Prices Due To Rise As Pound Weakens
- Heathrow's Third Runway Is A Statement Of Intent -- The UK Is Open For Business Beyond The EU
- MAD London - Monday, Oct. 24, 2016
- With 'Solid' Gains, Interpublic Raises Full-Year Growth Guidance
- FT Finds A Simple Request Gets Ad Blockers Switched Off
- Facebook Live Kicks Off Ad Campaign
- JCDecaux Rolls Out HD Screens, But Will Stick With Billboards Too
- Microsoft Could Raise Prices By Up To 22% As Pound Weakens
- PlayStation Pens ESports Tournaments Deal With ESL
- Channel 4 Starts Great British Bake Off Sponsorship Bids At GBP8m
- Standing Up To The Ad-Blocking Shoplifters Is The Only Way Forward
- GDPR Is The Antidote To Every Email Marketer's Worst Nightmare -- Apathy
- Channels Or Devices? Across The Attribution Divide
- Broken Measurement, Social Media Fixation Are Killing Brands
- MAD London - Friday, Oct. 21, 2016
- WPP's Y&R Taps Sibling Grey's David Patton As Global President
- YouTube To Focus On Premium Content
- 3 Ad-Buying Fundamentals That Never Change
- Auditor Finds Only Half Of Clients Have Discussed Transparency With Agency
- Twitter To Focus On Live Events Next Year
- Evolution of Media: Paid To Earned To Shared
- Nintendo Teases New Console That Doubles As A Handheld Device
- eBay Adds Chatbot Search Assistant For Facebook Messenger
- ANA Chief Calls On CMOs To Work Together
- Carling Reviews Ad Account
- Canon Chooses VCCP As Its First Integrated European Agency
- CMA To Investigate Online Gambling Companies
- Channel 4 Presenter Criticises Press Regulator Stance On Hate Speech
- News Websites Dip After The Olympics, Newspapers More Resilient
- Will Live Keep Twitter Alive? Don't Count On It
- MAD London - Thursday, Oct. 20, 2016
- Publicis Reports 0.2% Q3 Organic Growth
- Shazam To Move Into Video
- Millennials' Best Kept Secret Is Out -- Email Is The Best Way To Reach Them
- Google Pulls Online, Offline Survey Data Into Analytics 360
- Brexit Fears Could Lead To TV Ad Slump
- When I Grow Up I Don't Want To Be An Astronaut Anymore
- adMarketplace Partnerships Widen Search Network
- Channel 4 Defends Facebook Live Coverage Of Battle For Mosul
- DMA Pushes Strong Data Guidelines As Info Overload Overwhelms Marketers
- Sky Q Mobile App Launches
- The Power Of Playable Ads
- Facebook Repositions App As Recommendation Engine, Key Commerce Channel
- Broadband Must Be Subsidised For The Poor, Local Councils Say
- Virgin Reviews East And West Coast Train Creative
- UK Opposition Party Slams Spies After Ruling Shows They Illegally Monitored Email
- Kodak Looks To UK For Smartphone Camera For Photography Fans
- 50:50 Viewability -- Could Innovation Be Playing A Major Role, As Well As Fraud?
- MAD London - Wednesday, Oct. 19, 2016
- Omnicom Misses Q3 Growth Expectations
- Twitter Sale Unlikely, So Dorsey Gets Strategising
- Why Advertising And Marketing Are Actually Very Different
- Instagram Brings Stories To Explore Tab
- Why Is The Telegraph On Amazon's Echo?
- Pinterest Playing Matchmaker With 'The Pin Collective'
- Amazon, Apple, Google Tops In Brand Loyalty
- Piers Morgan Tells Brands To Take Stances On Issues
- You've Got A Friend In Me: Our Changing Relationship With A.I.
- Half Of Asos Sales Are Mobile, And More Is Yet To Come
- Gartner Predicts 30% Of Searches Without A Screen In 4 Years
- Robots Could Soon Be Writing PA Sports And News Stories
- New Tech Ushers In New Age Of Publisher Yield
- Non-Profit Group Takes Over BBC's Micro Bit Project
- Ofcom Dismisses 139 Allegations Of Media Bias Against Jeremy Corbyn
- What Next For Twitter, The Old Maid With No Suitor In A Game That's Moved On?
- MAD London - Tuesday, Oct. 18, 2016
- Virtual Reality Projected To Grow To $2 Trillion Long-Term
- HP Takes A 'Bet' On Diversity Fuelling Creativity
- eBay Collective Launches, Curates Images From Visual Search Engine
- Netflix Numbers Continue To Surge
- Facebook, Google Digital Growth Steady
- Marketers Are Struggling To Keep Up With The Pace Of Digital Transformation
- UK Spies Illegally Stored Citizens' Data
- Mirum Creates Virtual Museum To Show The Future Of Retail
- Festive Marketing Needs To Start Sooner, Facebook Warns
- Dutch Agency Latest With Tesla Concerns
- Is Digital The Trojan Horse Consultants Will Use To Invade The Marketing Industry?
- The Existential Crisis Of Art, Science And Dollars
