MAD London Editions for February 2017
- MAD London - Tuesday, Feb. 28, 2017
- Report: Most Advertisers See Media As 'Complex Headache'
- Snapchat -- Where Are The Influencers?
- Mobile-First? Don't Write Off The Tablet
- Netflix Chief: We'll Keep Pace With Technology
- Unilever CMO Keith Weed Says Advertisers Are Confronting Viewability And Fraud
- Product And Message Abandonment Are Good Targets
- Samsung Unveils Smart Glasses That Act As A Monitor
- Mess With Brands At Your Peril, Premier Foods Warns
- The Building Blocks Of A Stronger Brand
- Brexit Fears See British Companies Setting Up EU Offices
- Virtual Reality Revenue Headed To $5 Billion This Year
- Businesses Call For EU Rules To Be Maintained
- Newspapers Savor New Role As Underdogs
- O2 Considers Ad-Blocking Option If Users Feel 'Plagued By Advertising'
- Mobile Boom Stalls, With Double-Digit Declines In App Installs
- Closing The Integrity Gap In Media Companies
- BA Brand Gets Top UK Consumer Ranking
- Telefonica Backs AI 'Brain' At Its Network's Heart
- Is GDPR Stopping Email Marketers From Using Third-Party Data?
- ICO Says Free Data Movement Post-Brexit Is Vital
- Email Tablet Open Rate Higher In UK Than US
- Unilever Reiterates Its Call For Transparency And Viewability -- Adland Must Take Note
- MAD London - Monday, Feb. 27, 2017
- AOL, Adsquare Form Data Partnership To Improve Audience Targeting
- AOL Brings In Adsquare Data For Gelocation Targeting
- Analysts Hedge Snap, Inc. Revenue Forecasts
- Smartphones Cannibalize Web Site Visits From Other Devices
- Bud Light Relaunched In The UK
- 44% Concerned About Personal Info Theft Through Their Connected Devices
- Facebook, Amazon, 7-Eleven Ranked Most 'Mobile-Ready' Brands
- UK Government To Tell Social Media Giants To Curb Trolls
- Pearson Reports Record Loss, After Slump In The US
- Sony Happy With VR Goggle Sales; Releases Surprising Smartphone
- Free Movement Of Data After Brexit Is Vital, ICO Insists
- Samsung Claims To Be Ready To Roll Out 5G
- Jamie Magazine To Relaunch For Female Urban 'Foodies'
- Has Ad Blocking Lost Its Shine? Let's Hope So
- The Service Soul: Service-orientation And The Human Connection
- MAD London - Friday, Feb. 24, 2017
- comScore Offers Mobile Metrics For YouTube
- More Than A Quarter Of Programmatic Ads Fail IAB Quality Guidelines
- If TV Is So Dead, Why Are Online Companies Its Biggest Backers?
- More Than 40% Of Online Ads Make Sites Sluggish
- Facebook Helps Publishers Monetize Content
- Shine Changes Name To Rainbow
- Is The Right Side of Your Brain Full of Ads -- Or The Left?
- 'Financial Times' Cuts 20 Editorial Staffers
- UK Retail Martech Firm Eyes US Launch With GBP12m Funding
- Fist Bumps And High Fives! Study Finds Ad-Blocking Usage Has Stalled, Advertising A Necessary Evil
- What's In A Name?
- Dennis Publishing Tailored Ad-Blocker Messages Are Working
- John Lewis Cuts 387 Jobs
- Scotland To Get A Dedicated BBC Channel
- Local Papers' Circulations Dropped 12.5% In 2016
- Russian Foreign Ministry Wades Into Debunking Fake News
- Singtel Advances Ad Tech Ambitions With Turn Acquisition
- MAD London - Thursday, Feb. 23, 2017
- TBWA Worldwide Gets 'Lucky'
- Ad-Blocking Rates Plateau, IAB Finds
- What Brands Can Learn From A Thrilling Super Bowl
- Factual Expands In Europe, Hires Mandeep Mason As Managing Director
- Online Businesses Become Biggest TV Advertisers
- Connected Devices Working Together Tops Brand Value
- Millennials Drive Grocery's 'Perfect Storm'
- Google Agrees To MRC Third-Party Audit For YouTube
- Facebook Chatbots Hit 70% Failure Rate As Consumers Warm Up To The Tech
- MPs Say Media Should Have A Year To Comply With Section 40
- VP Pence Soothes European Concerns, White House Messaging Still Uncoordinated
- Marketers Get The Message On Personalisation
- Sainsbury's Looks To Mart Portas For General Merchandise Revival
- Haven Looks For Ad Agency Ahead Of Holidays Push
- Ad Blocking Steadies, But Publishers Must Stay Strong
- MAD London - Wednesday, Feb. 22, 2017
- Google Earns MRC Accreditation For Video, Desktop And Mobile Web
- Nestle Reveals That 5% Of Sales Are Now Direct
- When Saying Welcome Pays Huge Dividends, Why Do Only 1 In 2 Retailers Bother?
- Publicis Groupe Has High Expectations For Viva Technology II
- WhatsApp Launches A Snapchat-Style Feature
- How to Move Machine Learning From Possibility To Practice
- WPP's Kantar Hires Marketing Vet Julie Kollman As Chief Research Officer
- EE Unveils Helium Balloons To Fill In 4G Black Holes
- People Hate Selfies, Take Selfies
- Trinity Mirror Launches Ad-Free Subscriptions
- The Benefits Of Serendipity
- 'Shoppable' Start-Up Adimo Raises A Million In Seed Funding
- Momentum Worldwide's Elena Klau Named to SportsBusiness Journal 40 Under 40
- ITV To Shut Iconic South Bank London Studios
- Too Many Fish In The Sea: The Search For Brand Love
- ASA Takes Aim At Misleading Auction House Ads
- Google Patent On Location Labels Uses Unique Data To Pinpoint Position
- Why Nestle, Unilever And Mondelez Are Going Direct -- And Why Supermarkets Need To Be Afraid
- MAD London - Tuesday, Feb. 21, 2017
- Omnicom Media Group Tops In New Business In 2016
- Mondelez, Kellogg's Or General Mills? Which Will Kraft Heinz Hone In On Now?
- Ignore The Over 50s At Your Peril
- Accenture Acquires Germany's SinnerSchrader
- FOMO Is Driving Record High Click-Throughs And Opens, But Not In All Sectors
- WPP's Kinetic Automates Out-Of-Home Media Trading
- Kraft Heinz' Bid For Unilever: What Was That All About?
- Snap, Inc. Losing Top Ad Exec
- The Real Problem With Identity
- The Facebook Search For Deeper, Longer Meaning
- Attribution: The Unfinished Business
- Manchester United Hires Chief Exec Of Media For App Rollout
- Eurostar Returns To TV With A 'Travel State Of Mind'
- Economy Overtakes Terrorism And Immigration As Top Concern For Brits
- Alexa To Hit The TV Screen With New GBP40 Fire TV Stick
- Google Squares Up To Alexa On Ecommerce
- The Truth About Brexit, The Economy And Confidence Social Media 'Luvvies' Can't Bear To Hear
- MAD London - Monday, Feb. 20, 2017
- YouTube Nixes 30-Second Unskippable Ads As Mobile Video Views Skyrocket
- Amazon To Hire 5,000 More Staff In The UK
- Time To Kick Yahoo To The Kerb Before It Ruins Email Marketing For All
- Haribo Imports UK Campaign To America
- Could Google And Uber Run Britain's Trains?
- The Zuckerberg Blog Post: First Draft
- Search Engines To Demote Pirate Sites
- Can Zuckerberg Shape Humanity?
- Baidu Acquires AI Voice Assistant To Compete With Google, Amazon
- One In Three UK Retailers Do Not Have A Mobile App
- Agency Holding Companies' Series of Unfortunate Events
- Success Of 'Private Eye' Is Due To Not Going Digital
- DDB Worldwide Chairman Says Media And Creative Should Never Have Separated; Envisions A Re-Marriage
- How You Can (And Should) Spend Less Time On Twitter
- The Mobile Web Is Quietly Killing Off Retail Apps
- MAD London - Friday, Feb. 17, 2017
- Zuckerberg's Global Ambition
- Agencies Wait Nearly 90 Days To Get Paid, Research Finds
- Brands Need To Stop Shafting Agencies -- Right Now
- Snap's Valuation Takes A Hit, Pre IPO
- Media Kitchen Opens In London
- ITV Seeks First Creative Agency In Six Years
- Facebook Steers Publishers To Long-Form Video
- The Community Opens Office In London
- Yahoo Warns Hackers Could Access Accounts Without Passwords
- AI M&A Gathers Momentum
- Consumers Crave AI And AR Mobile Experiences
- Ad Tech Exec: 'We're Not Yet In The Midst Of An Adblockalypse'
- Underpaid Argos Workers Reimbursed After Sainsbury's Takeover
- Mobile Prodigies And The 'Perfect' Ad
- Bubble Trouble
- Mail Online Sets New Traffic Record In Trump's Inauguration Month
- Carling Unveils Beer Pump That Shows Football Clips
- Former BBH London Exec Becomes First Ralph Lauren CMO
- MAD London - Thursday, Feb. 16, 2017
- Mobile Ad Requests With Location Data On The Rise
- Are FMCG Giants Trying To Cut Out The Middleman?
- GDPR Disconnect: 1 In 3 Know They Are Headed For Huge Fines -- Where's The Action?
- Google Home, Amazon Echo Will Become Your Home Phone
- Mobile Slowing Ad-Blocker Use Among Millennials
- Half Of Snapchat Users Open Brand Stories
- M&A: The Challenge Of Combining Agency Cultures
- Pernod Ricard Seeks Direct Relationships With Customers And Their Data
- Evidon Sells Ghostery To Mozilla-Backed German Browser Developer
- Channel 4 Calls Out Facebook On 'Tiny' Video Earnings
- Ella's Kitchen Founder Says Ethical Brands Are Best Placed To Survive
- Viacom Says Advertising Is In A 'Golden Age'
- The London Dungeon Apologises For Offensive Tweets
- Agent Provocateur To Face Insolvency?
- Apple Will Pass On Tax Savings To Shareholders, Not To Build US Factories
- Microsoft Calls For Digital Geneva Convention
- 1 In 4 Still Not Ready For GDPR
- Snapchat's Simple Float Question -- Will Millennials Learn To Be Loyal?
- MAD London - Wednesday, Feb. 15, 2017
- Google, Disney Break Ties With Anti-Semitic Media, Social Influencers
- Jaguar Land Rover Calls Global Media Review
- Apple, Samsung, Google Race For Mobile Payments
- 61% Of Content Posted On Snapchat Is Video
- Nearly Half Of Netflix Users 'Cheat' On Partners With Solo Viewing
- Managing The Chatbot Backlash
- Facebook To Launch Auto Play Videos
- Foreign Reporters Get Tough With President Trump
- Marketers Still Struggling With App-User Retention
- Within Two Years, Half Of Brits Will Be Gamers
- Creating 'Strategic Content' For Search
- Facebook Launches TV App
- Poor Service Costs British Companies GBP37bn
- Santa With Dementia Ad Not Too Distressing For Children
- Mother Design Sets Up In London
- Brands: Agencies Need To Up Their Game In Data Management, CX
- Is Facebook Really Dumb Enough To Put Video Revenue Ahead Of User Experience?
