MAD London Editions for February 2017
MAD London - Tuesday, Feb. 14, 2017
News Corp Drops Rubicon, Defecting To AppNexus?
Consumers Are Drowning In Email -- Segmentation Has To Be The Answer
Y&R Forms New Technology, Business Unit
Sandals And Marie Curie Join Jaguar In Dropping Programmatic Over Terror Links
To Secure Transparency, Garden Owners Should Share Data
Google Creates New Ad Signal, Adds 'Favorite Location' To Maps
UK Launches Cyber Defence Centre
Understanding The Customer Beats Lowering Prices
Content Advertising Projected To Be $50 Billion Market By 2021
Heineken To Launch Champions League Chatbot
BT Hands CRM To Wunderman
Hugh Hefner's Son Brings Back Nudity To 'Playboy'
Sonos Raises UK Prices 25% Due To Brexit
Quarter Of Marketers Not Ready For GDPR
Mobile And Proximity -- Why Don't Brands Transform Customer Experience With Both?
MAD London - Monday, Feb. 13, 2017
Facebook Reassures Advertisers, Undergoes MRC Audit
Jaguar Land Rover Drops Digital Display Over Funding Terror Fears
Breakthrough: Facebook Agrees To Be Audited By Media Rating Council
SEO Underused, Social Media Still Too Complicated For Small Businesses
BBH Production Arm Wins A Bafta
How Snap Changed The Social Media Game
Employers Confident On Post-Brexit Hiring
Valentine's Day Brings Channels Together
Pensioners Better Off Than Working Age Equivalents
VR's Distribution Problem
CBI Calls For 'Made In Britain' Protection After Brexit
What People Would Do While In A Self-Driving Car
Spotify's Daniel Ek Named Most Powerful Person In Music
Twitter Hopes Machine Learning And AI Can Save It From Oblivion
Big Brands Fund Terror Through Online Adverts
Programmatic Called Out On Brand Safety -- Agencies Or Vendors To Face The Chop?
MAD London - Friday, Feb. 10, 2017
Would You Like A Nazi Badge Or ISIS Flag With That, Madam?
Twitter Revs, Audience Dip, CEO Calls 2016 'Transformative'
Tim Cook Tells UK PM Brexit Will Be 'Just Fine'
Just Show Us The Deals -- You Can Keep The Content
IPG Posts 5% Growth in 2016, Targets 3%-4% More For This Year
Brands Inadvertently Fund Hate And Terror With Ads
Mead Johnson Deal Fits Reckitt Benckiser's Growth Formula
Study Reveals Link Between Emotion, Campaign Metrics
Mercedes Calls Investigation In Programmatic Terror Funding
7 Questions On How To Use AI Technology -- Without A Data Scientist
Senior MPs Call For Investigation Of Murdoch's Sky Takeover
A Bot Doesn't See Me in Its Future
Twitter Shares Down As Losses Widen
The Next Evolution Of Header Bidding: The Biddable IO
Boots Switches From Mother To Ogilvy & Mather
Robinsons Pilots Squash Home Delivery Service
MAD London - Thursday, Feb. 9, 2017
Ethics Is Shaping Up To Be The Top Brand Challenge
Facebook Probes Ad Discrimination, Updates Guidelines
EU Privacy Laws Challenge Ad Tech Companies
Publicis Takes $1.5 Billion Charge, Cites Razorfish
Five Kodi Box Traders Arrested
Bing Refuses To Run 7 Million Ads For Misleading Content In 2016
Amazon Spoofed Ad Tops Google Search Results
Should Marketers 'Stop Funding Hate'?
Social Media Phishing Soars, New Trend Is Fake Customer Service
UK Marketers Want To Work Next For Facebook, Google and Snapchat
Liverpool FC Signs New Marketing Director From HTC
How Evolving Viewability Standards Will Deliver Transparency
Lego Life Social Network For Kids Launched With Safety Message
Are Hashtags Losing Their Luster?
Walmart To Help Asda Regain Ground
Proximity London Appoints New MD
MAD London - Wednesday, Feb. 8, 2017
MediaLink Acquired By Cannes Lions Organizer Ascential
Snap Float -- Anyone Else Fearing Another Twitter?
IoT Devices To Surpass World Population This Year; Consumer Segment Leads
Aldi Overtakes Co-Op To Be UK's Fifth-Largest Supermarket
Publicis Media 'Connects' with Molson Coors in U.S., U.K.
Omnicom's Accuen Trading Desk Sees Solid Growth In Q4
O2's CMO Joins P&G Call For Great Transparency
Reaching Its Target, Omnicom Posts 3.5% Growth In 2016
Prepare For Pinterest Search Ads
Omnicom Grows 4.9% In The UK
Ireland Creates Anti-Bullying Watchdog
Banned Twitter Trolls Barred From Creating New Accounts
Open Rates Rated -- How Do You Compare?
Brands Face 'Britishness' Crisis With Brexit
Google Strengthens AMP URL Identifiers, Adds 'Anchor Button' In Search
Refinery29 Signs Sky Q VOD Deal
MAD London - Tuesday, Feb. 7, 2017
In A First, Facebook Overtakes Google Mobile Ad Network In ROI
Snap Files For IPO Admitting Ad Model Is 'Experimental'
R/GA Picks 10 IoT Startups To Back
Only 4% Of Brits Can Spot Fake News
WPP Consolidates Health Agencies
comScore Warns It May Be Delisted, Shares Plummet
Apple's Power Prompts BT To Back Google In Brussels
Social Giants Could Face GBP2m Fines For Not Controlling Abuse
January Retail Spending Is Down 0.6%
Former P&G Exec Joins IAB To 'Simplify Digital For Marketers'
GDPR Legislates For Data Portability, DMA Reminds
Google, Facebook Fighting 'Fake News' In France
First Fraud Certificates Help Brands Tackle Media's 'Murky' Waters
Are You Hitting Your Golden Hour?
16 Million Consumer Robots This Year
Don't Expect Fireworks From Twitter This Week
2017 Is the Year Of Consumers: Meaningful Engagement Means A Strong ROI
MAD London - Monday, Feb. 6, 2017
Shakeup At DigitasLBi: Nigel Vaz Upped To Global President, Luke Taylor Departs
Saatchi To Lead Government Campaign Against Alt-Right
Less Is More
Brian Terkelsen Steps Down At Mediavest | Spark
British Brands Pull Advertising From Putin's RT UK
Cameron Tried To Get Editor Sacked For Brexit Stance
Michelin Shifts From 'Man' To Emotion, Uses Super Bowl To Go Real-World
Search Begins For London Amazon Go Locations
Nigel Vaz's Publicis.Sapient Role Expanded To Include DigitasLBi Global President
Nearly Two In Three Would Pay More For A Simple Brand Experience
Search Data Shows How Agency-Brand Relationships Are Changing
BBC Local Reporting Plan Deemed A 'Sticking Plaster' By Press Gazette
Trends Shaping Programmatic's Future
Revenue-Driven Data Shift
More Than Half Of British Companies Expect To Raise Prices
Murdoch Enjoys 'Astounding Access' To Number 10
U.K. News Readers Remain Loyal To Print
BBC Sitcom Will Parody YouTube Stars
The Best Customer Experience Is All About Keeping It Simple
MAD London - Friday, Feb. 3, 2017
Snap Expects IPO This Month, Profits Elude Company
More Brands Likely To Follow P&G With Probes Into 'Murky' Media
Don't Underestimate AI Just Because It's Overhyped
Amazon Hits $3.7B For Q4, Millions Join Prime
Zero-Based Budgeting. Distraction Or Critical For Growth?
Maybe It's Time Brands Just Deliver On Their Promise
Facebook Benefiting From Mobile, Political Rhetoric In Feeds
Reddit Bans Two Far-Right Groups
Advertising's Top Model
MPs Question UK's Cyber Security Defences
New Wearable Technology Can Tell Tone Of A Conversation
Johnston Press Warns Of Revenues Dropping 14%
Bank Of England Considering Consumer Lending Curbs
Sorrell Is Wrong - Zero-Based Budgeting Is An Opportunity, Not A Problem
MAD London - Thursday, Feb. 2, 2017
Facebook Revenues Up, Q4 Hits $8 Billion
L'Oreal Is Increasing Digital Spend
IPG Mediabrands Unveils New Global Social/Content Agency
'Guardian' Warns Of Steep Losses
Could Dark Social Be The Lynchpin For Making Digital Display Actually Work?
Google Mistakes NHS Staff Searching For Cyber Attack
AMV BBDO Wins Consolidated Dixons And Carphone Warehouse Account
Discovery Signs Last-Minute Deal To Keep 12 Channels On Sky
The Risk And Reward Calculation For Brands Opposing Trump Travel Ban
EU Says More Mobile Roaming Charges Within Europe From June
Data-Driven Marketing, Advertising Now A Central Pillar For Brands, DMA Study Finds
EU Pushes Plan To End Continent-Wide Roaming Charges
Is Video The Missing Email Marketing Link To 50% More Click-Throughs?
Wearable, Smartwatch Capabilities Converging
Industry Starts Enforcing Cross-Device Privacy
Publicis Picks Winner of Maurice Levy's Holiday Wishes AirBnB Stunt
MAD London - Wednesday, Feb. 1, 2017
WPP Wins $600 Million Walgreens Boots Alliance Consolidated Account
P&G Calls Media Review In UK, Ireland And Nordics
Snap Inc. Prepares For IPO
Apple Reports Record Q1 Earnings, Global Comprises 64% Of Revs
Google Pips Apple To Most Valuable Brand Top Spot
Facebook Debuts Marketing Mix Modeling Portal
Tech Community Turns To Email To Speak Out Against Immigration Ban
Facebook Claims Brands Not Concerned Over Last Year's Video Metrics Issue
Digital Voice-Enabled Assistants Moving On From Early Adopters
60% Of Brand Content Is 'Meaningless Clutter,' Havas Study Finds
Ad Blocking Grows Globally, But U.S. Lags - For Now
P&G Backs eSports Event And Unveils New Ambassador
Virtual, Augmented Realities Grow Up Together
Talking Video Search: Q&A With Wistia's Phil Nottingham
Baroness Harding Steps Down As TalkTalk Boss
Data Misuse Sees 11 More Charities Facing ICO Fines
Record iPhone Sales Drive Highest Quarter Ever For Apple
When 60% Think Brand Content Is 'Clutter' It's Time To Deploy Every Storyteller's Secret Weapon
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