MAD London Editions for February 2017
- MAD London - Tuesday, Feb. 14, 2017
- News Corp Drops Rubicon, Defecting To AppNexus?
- Consumers Are Drowning In Email -- Segmentation Has To Be The Answer
- Y&R Forms New Technology, Business Unit
- Sandals And Marie Curie Join Jaguar In Dropping Programmatic Over Terror Links
- To Secure Transparency, Garden Owners Should Share Data
- Google Creates New Ad Signal, Adds 'Favorite Location' To Maps
- UK Launches Cyber Defence Centre
- Understanding The Customer Beats Lowering Prices
- Content Advertising Projected To Be $50 Billion Market By 2021
- Heineken To Launch Champions League Chatbot
- BT Hands CRM To Wunderman
- Hugh Hefner's Son Brings Back Nudity To 'Playboy'
- Sonos Raises UK Prices 25% Due To Brexit
- Quarter Of Marketers Not Ready For GDPR
- Mobile And Proximity -- Why Don't Brands Transform Customer Experience With Both?
- MAD London - Monday, Feb. 13, 2017
- Facebook Reassures Advertisers, Undergoes MRC Audit
- Jaguar Land Rover Drops Digital Display Over Funding Terror Fears
- Breakthrough: Facebook Agrees To Be Audited By Media Rating Council
- SEO Underused, Social Media Still Too Complicated For Small Businesses
- BBH Production Arm Wins A Bafta
- How Snap Changed The Social Media Game
- Employers Confident On Post-Brexit Hiring
- Valentine's Day Brings Channels Together
- Pensioners Better Off Than Working Age Equivalents
- VR's Distribution Problem
- CBI Calls For 'Made In Britain' Protection After Brexit
- What People Would Do While In A Self-Driving Car
- Spotify's Daniel Ek Named Most Powerful Person In Music
- Twitter Hopes Machine Learning And AI Can Save It From Oblivion
- Big Brands Fund Terror Through Online Adverts
- Programmatic Called Out On Brand Safety -- Agencies Or Vendors To Face The Chop?
- MAD London - Friday, Feb. 10, 2017
- Would You Like A Nazi Badge Or ISIS Flag With That, Madam?
- Twitter Revs, Audience Dip, CEO Calls 2016 'Transformative'
- Tim Cook Tells UK PM Brexit Will Be 'Just Fine'
- Just Show Us The Deals -- You Can Keep The Content
- IPG Posts 5% Growth in 2016, Targets 3%-4% More For This Year
- Brands Inadvertently Fund Hate And Terror With Ads
- Mead Johnson Deal Fits Reckitt Benckiser's Growth Formula
- Study Reveals Link Between Emotion, Campaign Metrics
- Mercedes Calls Investigation In Programmatic Terror Funding
- 7 Questions On How To Use AI Technology -- Without A Data Scientist
- Senior MPs Call For Investigation Of Murdoch's Sky Takeover
- A Bot Doesn't See Me in Its Future
- Twitter Shares Down As Losses Widen
- The Next Evolution Of Header Bidding: The Biddable IO
- Boots Switches From Mother To Ogilvy & Mather
- Robinsons Pilots Squash Home Delivery Service
- MAD London - Thursday, Feb. 9, 2017
- Ethics Is Shaping Up To Be The Top Brand Challenge
- Facebook Probes Ad Discrimination, Updates Guidelines
- EU Privacy Laws Challenge Ad Tech Companies
- Publicis Takes $1.5 Billion Charge, Cites Razorfish
- Five Kodi Box Traders Arrested
- Bing Refuses To Run 7 Million Ads For Misleading Content In 2016
- Amazon Spoofed Ad Tops Google Search Results
- Should Marketers 'Stop Funding Hate'?
- Social Media Phishing Soars, New Trend Is Fake Customer Service
- UK Marketers Want To Work Next For Facebook, Google and Snapchat
- Liverpool FC Signs New Marketing Director From HTC
- How Evolving Viewability Standards Will Deliver Transparency
- Lego Life Social Network For Kids Launched With Safety Message
- Are Hashtags Losing Their Luster?
- Walmart To Help Asda Regain Ground
- Proximity London Appoints New MD
- MAD London - Wednesday, Feb. 8, 2017
- MediaLink Acquired By Cannes Lions Organizer Ascential
- Snap Float -- Anyone Else Fearing Another Twitter?
- IoT Devices To Surpass World Population This Year; Consumer Segment Leads
- Aldi Overtakes Co-Op To Be UK's Fifth-Largest Supermarket
- Publicis Media 'Connects' with Molson Coors in U.S., U.K.
- Omnicom's Accuen Trading Desk Sees Solid Growth In Q4
- O2's CMO Joins P&G Call For Great Transparency
- Reaching Its Target, Omnicom Posts 3.5% Growth In 2016
- Prepare For Pinterest Search Ads
- Omnicom Grows 4.9% In The UK
- Ireland Creates Anti-Bullying Watchdog
- Banned Twitter Trolls Barred From Creating New Accounts
- Open Rates Rated -- How Do You Compare?
- Brands Face 'Britishness' Crisis With Brexit
- Google Strengthens AMP URL Identifiers, Adds 'Anchor Button' In Search
- Refinery29 Signs Sky Q VOD Deal
- MAD London - Tuesday, Feb. 7, 2017
- In A First, Facebook Overtakes Google Mobile Ad Network In ROI
- Snap Files For IPO Admitting Ad Model Is 'Experimental'
- R/GA Picks 10 IoT Startups To Back
- Only 4% Of Brits Can Spot Fake News
- WPP Consolidates Health Agencies
- comScore Warns It May Be Delisted, Shares Plummet
- Apple's Power Prompts BT To Back Google In Brussels
- Social Giants Could Face GBP2m Fines For Not Controlling Abuse
- January Retail Spending Is Down 0.6%
- Former P&G Exec Joins IAB To 'Simplify Digital For Marketers'
- GDPR Legislates For Data Portability, DMA Reminds
- Google, Facebook Fighting 'Fake News' In France
- First Fraud Certificates Help Brands Tackle Media's 'Murky' Waters
- Are You Hitting Your Golden Hour?
- 16 Million Consumer Robots This Year
- Don't Expect Fireworks From Twitter This Week
- 2017 Is the Year Of Consumers: Meaningful Engagement Means A Strong ROI
- MAD London - Monday, Feb. 6, 2017
- Shakeup At DigitasLBi: Nigel Vaz Upped To Global President, Luke Taylor Departs
- Saatchi To Lead Government Campaign Against Alt-Right
- Less Is More
- Brian Terkelsen Steps Down At Mediavest | Spark
- British Brands Pull Advertising From Putin's RT UK
- Cameron Tried To Get Editor Sacked For Brexit Stance
- Michelin Shifts From 'Man' To Emotion, Uses Super Bowl To Go Real-World
- Search Begins For London Amazon Go Locations
- Nigel Vaz's Publicis.Sapient Role Expanded To Include DigitasLBi Global President
- Nearly Two In Three Would Pay More For A Simple Brand Experience
- Search Data Shows How Agency-Brand Relationships Are Changing
- BBC Local Reporting Plan Deemed A 'Sticking Plaster' By Press Gazette
- Trends Shaping Programmatic's Future
- Revenue-Driven Data Shift
- More Than Half Of British Companies Expect To Raise Prices
- Murdoch Enjoys 'Astounding Access' To Number 10
- U.K. News Readers Remain Loyal To Print
- BBC Sitcom Will Parody YouTube Stars
- The Best Customer Experience Is All About Keeping It Simple
- MAD London - Friday, Feb. 3, 2017
- Snap Expects IPO This Month, Profits Elude Company
- More Brands Likely To Follow P&G With Probes Into 'Murky' Media
- Don't Underestimate AI Just Because It's Overhyped
- Amazon Hits $3.7B For Q4, Millions Join Prime
- Zero-Based Budgeting. Distraction Or Critical For Growth?
- Maybe It's Time Brands Just Deliver On Their Promise
- Facebook Benefiting From Mobile, Political Rhetoric In Feeds
- Reddit Bans Two Far-Right Groups
- Advertising's Top Model
- MPs Question UK's Cyber Security Defences
- New Wearable Technology Can Tell Tone Of A Conversation
- Johnston Press Warns Of Revenues Dropping 14%
- Bank Of England Considering Consumer Lending Curbs
- Sorrell Is Wrong - Zero-Based Budgeting Is An Opportunity, Not A Problem
- MAD London - Thursday, Feb. 2, 2017
- Facebook Revenues Up, Q4 Hits $8 Billion
- L'Oreal Is Increasing Digital Spend
- IPG Mediabrands Unveils New Global Social/Content Agency
- 'Guardian' Warns Of Steep Losses
- Could Dark Social Be The Lynchpin For Making Digital Display Actually Work?
- Google Mistakes NHS Staff Searching For Cyber Attack
- AMV BBDO Wins Consolidated Dixons And Carphone Warehouse Account
- Discovery Signs Last-Minute Deal To Keep 12 Channels On Sky
- The Risk And Reward Calculation For Brands Opposing Trump Travel Ban
- EU Says More Mobile Roaming Charges Within Europe From June
- Data-Driven Marketing, Advertising Now A Central Pillar For Brands, DMA Study Finds
- EU Pushes Plan To End Continent-Wide Roaming Charges
- Is Video The Missing Email Marketing Link To 50% More Click-Throughs?
- Wearable, Smartwatch Capabilities Converging
- Industry Starts Enforcing Cross-Device Privacy
- Publicis Picks Winner of Maurice Levy's Holiday Wishes AirBnB Stunt
- MAD London - Wednesday, Feb. 1, 2017
- WPP Wins $600 Million Walgreens Boots Alliance Consolidated Account
- P&G Calls Media Review In UK, Ireland And Nordics
- Snap Inc. Prepares For IPO
- Apple Reports Record Q1 Earnings, Global Comprises 64% Of Revs
- Google Pips Apple To Most Valuable Brand Top Spot
- Facebook Debuts Marketing Mix Modeling Portal
- Tech Community Turns To Email To Speak Out Against Immigration Ban
- Facebook Claims Brands Not Concerned Over Last Year's Video Metrics Issue
- Digital Voice-Enabled Assistants Moving On From Early Adopters
- 60% Of Brand Content Is 'Meaningless Clutter,' Havas Study Finds
- Ad Blocking Grows Globally, But U.S. Lags - For Now
- P&G Backs eSports Event And Unveils New Ambassador
- Virtual, Augmented Realities Grow Up Together
- Talking Video Search: Q&A With Wistia's Phil Nottingham
- Baroness Harding Steps Down As TalkTalk Boss
- Data Misuse Sees 11 More Charities Facing ICO Fines
- Record iPhone Sales Drive Highest Quarter Ever For Apple
- When 60% Think Brand Content Is 'Clutter' It's Time To Deploy Every Storyteller's Secret Weapon
