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BT Hands CRM To Wunderman

  • Campaign, Tuesday, February 14, 2017 8:11 AM

BT has awarded its consolidated direct marketing and CRM account to Wunderman in one of the biggest account wins in the sector in recent years. The telecoms giant launched a review of its direct marketing accounts for BT and EE in August. WPP’s Wunderman was chosen after a shootout with Omnicom’s Proximity London in November.

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