MAD London Editions for October 2016
MAD London - Monday, Oct. 17, 2016
Salesforce Will Not Acquire Twitter, Says CEO
The Lines Between Consultants And Ad Agencies Are Blurring
Time To Call Time On Geo-Based Sports Restrictions
Google Focuses On Mobile-First Indexing, Adds News Fact-Check Tag
Is Clear Channel Calling Time On The Billboard?
Who Needs AI When We Already Know Email Marketing + Data = Better Customer Experience?
Facebook Reveals New Ads For Instant Articles
UK Lowers Instance Of Ad Fraud
EasyJet Joins Founders Factory Incubator
'Daily Mail' Owner Claims Government Press Regulation Could Breach EU Civil Rights
Marketers Want To Measure Content's Impact, But How?
Everton Signs Fanbase Development Deal With Liverpool Hope University
Londoner Reveals What It's Like To Accidentally Receive Trump Emails
Germany Says Tesla Should Stop Using 'Autopilot' In Ads
Outdoor Finally Embraces Digital, And Not Before Time
MAD London - Friday, Oct. 14, 2016
Jo Malone Is Right To Call Out Many Retailers For Being Lazy On Customer Experience
Pinterest Tops 150M Users, Celebrates Community Diversity
Snapchat Users May Be Older Than You Think, Nearly Half Are Parents
Xaxis Cuts Biggest Deal Ever, Acquires Triad Retail Media
BT And OgilvyOne Split After 15 Years
Unilever And Tesco Resolve Pricing Dispute
DAA To Start Enforcing Cross-Device Privacy Rules In February
Once A CMO Reaches The Top 'They Stop Doing Marketing'
Chelsea To Replace Adidas With GBP900m Nike Deal
Periscope Producer Trialled By Sky, FA And Disney
Netflix Pays Just GBP400k In UK Tax
Why IKEA Remains The Leader In Retail Brand Experience
Google Penguin 4 Lives In Real-Time -- Why Sites Didn't Recover
MAD London - Thursday, Oct. 13, 2016
Pinterest Adds To Ad-Targeting Options
Unilever Confident That Weak Pound Price Hikes War With Tesco Will Soon Be Resolved
Oh My God, They Killed Email -- Again!
NEW! PSA In UK Warns Cyclists About Riding Too Close To Trucks
One In Three Marketers Will Hire In Next Three Months
Facebook Advertising 2.0 Is A Force To Be Reckoned With
How Adland Lost Its Way (And How Some Agencies Are Finding Their Way Back)
Longtime P&G Executive Tarek Farahat Appointed To WPP Board
Brexit Uncertainty Leads To Fewer Agency Reviews
Government Backs Down On Full Disclosure Of Best-Paid Stars
Discovery Struck Olympics Deal With BBC Over Fears Of A 'Backlash'
Yahoo Files Patent For All-Seeing Billboard
MullenLowe Group Promotes Buster Dover To Group MD
Unilever And Tesco Battle Is Brexit Warmup Act For A Tough Christmas, Tougher New Year
MAD London - Wednesday, Oct. 12, 2016
Mobile's Dominance Means There Are No Channels, Just Screens
VisitBritain, Expedia Partner To Expand Tourism
P&G Promises Better Quality Advertising
New IAB Standards Promise Major Ad Shakeup
Ad Industry Slams FCC's 'Counterproductive' Privacy Proposal
ANA: New Privacy Proposal Threatens Web Ecosystem
Mobile Ad Growth Means 'No Hierarchy Of Screens Anymore'
Price, Privacy, Installation Hold Consumers Back From Connected Things
Marketing Spend Is Up, Despite Brexit Woes
Dentsu Gets Happy As Mcgarrybowen Expands To India
Tax-Avoiding Brands Do Not Lose Customers
Humans Will Need New Skills In An AI World, MPs Agree
Prime Minister Bans Apple Watches From Cabinet Meetings
Russians Deny Cyber-Meddling In Presidential Elections
MAD London - Tuesday, Oct. 11, 2016
Facebook Launches Workplace Service For Companies
Unilever Finds Synching Mobile And TV Boosts Purchase Intent
Are We In The Early Days Of Email Fatigue?
Google Product Listing Ads Driving Up Revenue
Havas Acquires Target MCG
'Agency of the Year' Open For Submissions
Internet Of Things Arrives One Behavioral Change At A Time
Turkey Turns Off Cloud Services
Jamie Oliver Pens Recipe Deal With Amazon's Alexa
Exterion To Unveil TfL As A Programmatic Media Owner That Can Rival Facebook
Facebook Launches App To Take Over Your Work Life Too
Fitbit Announces The X Factor Product Placement Deal
UK Cracks Down On Web Trolls
Forget Slack -- Facebook Workplace Is Gunning For LinkedIn And Microsoft
MAD London - Monday, Oct. 10, 2016
Augmented Reality Shifts Battle With Amazon From Price To 'Wow' Experiences In-Store
Facebook Launches Events App
Facebook UK Ends 2015 With GBP11m Tax Credit
Ad Blocking Is A Racket -- And Google Has Been Fuelling The Fire
BBDO Launches Video Content Platform, Leverages Crowdsourcing
Facebook Is SO Pumped For The VR Revolution
Piccadilly Circus Likely To Switch To One Giant Screen
Where Are You On The Attribution Maturity Scale?
Tougher Action Promised Against Trolls
Europeans Tune Out If Emails Don't Render Properly
The Creative Industries Federation Calls Out UK Government On New Qualification
Children At Risk From 'Blurred Lines' With YouTube Stars
Betting Firms React Angrily To Prospect Of Daytime Ad Ban
Facebook Launches App For Events
MAD London - Friday, Oct. 7, 2016
Shots Fired! UK Celeb Katie Price Calls Flaunting Bling 'Cringey,' Blasts Kardashian
Snapchat Preps $25 Billion IPO
Oculus Working On New, Cheaper VR Headset
A Marketer's Lens On The Google Pixel Event
Google Backs Out Of Twitter Bid, Marketers Dismayed
Apple's Ambient Paradigm: Connected Devices Act As One For Consumers
Exterion Kicks Off TfL Contract With HD Screen Roll Out
Another Reason Not To Take Sick Days
Apple Launches Search Ads In App Store
IPG Mediabrands Rolls Out New Healthcare Agency Healix
BBC, BuzzFeed And Mail Online Beaten In Social By Goal.com
Twitter Shares Plummet As Google And Disney Drop Purchase Talks
London Leads In 4G Coverage -- Shame About The Speed
Absolut Vodka Appoints BBH As Global Creative Lead Agency
MAD London - Thursday, Oct. 6, 2016
GDPR Opt-In Is Costly, But It's Also A Wake-Up Call On Switched-Off Subscribers
Sorrell: I'm No Trump, But I'm Right About Everything, Especially Facebook
Fake Sheikh's Fall Prompts More Claims Against News Corp
Facebook Messenger Makes 'Secret Conversations' Standard
Tesco Claims Customer Trust Is Back At A Four-Year High
Wozniak Ponders Why Jobs Acted Like He Did, Why He Disowned His Family
Google Prepares For AI-First World
Salesforce Prepares Twitter Bid
Apple Focuses On Relevance To Target Search Ads In App Store
Aldo Trial Tech To Merge Offline And Online
TalkTalk Hit With GBO400k Fine For Data Breach
Audits Won't Transform Media, Vision And Excitement Will
AI, Advertising's Next Big Step In Personalizing Branded Videos
BBDO Launches Crowdsourcing Video Platform With Mars
Brand Britain Is Strong Enough To Survive Choppy Brexit Waters, Top Marketers Agree
MAD London - Wednesday, Oct. 5, 2016
Google Virtual Assistant, Pixel, Daydream View VR Headset Brings Advertisers Home
Facebook Apologises For Guns And Drugs Going On Sale At Marketplace
Lightbulb Unveiled As Potential In-Store Beacon Of The Future
Growing Gyro Paris Shakes Up Management, Moves To New Space
Google Takes On The iPhone With Pixel
Prospect Theory, Back Burners And Relationship Risk
Ask Search Experts Why One Search Results Page Outranks Another
Amazon, Microsoft Take Cloud Services To France
Amazon Bans Incentivised Reviews
Mastercard Back Pay By Selfie
Vice's UK TV Channel Is Struggling
ITN Moves From Collective Bargaining To 'Merit-Based' Pay
Nick Hugh Becomes Telegraph's First COO
Amaze Chief Exec Departs
Unilever CMO Calls Out The 'Digital Bluffers' -- Get Tooled Up, Get Trained Up Or Ship Out
MAD London - Tuesday, Oct. 4, 2016
Facebook Debuts Marketplace, New Mobile Tool
What Analysts Will Be Watching For At Google's Big Event
Shazam Hits A Billion Downloads, Returns To Profitability
Facebook Marketplace Seems Incomplete
Sky TV Launches VR App Fronted By David Beckham
Fewer Marketers Spend More On Programmatic, Even As ROI Rises
Salesforce Acquires Krux, DMP Market Consolidates Further
Facebook About To Take On eBay And Gumtree With Marketplace
From Spam To Clutter -- Why Inbox Woes Will Be Fixed More By GDPR Than Paid-For Email
Twitter Pays GBP1.24m In UK Tax
How's The Programmatic Sector Doing? Look At Its People, Not Its Machinery, To Find Out
The Terrifying Monster Called Digital Advertising
Will Bots Defeat The Smartphone App?
Microsoft Bot Framework Takes Off Among Developers
Advertisers Need Some Social Media Adjustment
British 'Vogue' Drops Models For 'Real' Women
Microsoft Disbands Its Bands Wearable Line
EU Officials Press Forward With Antitrust Charges Against Google
Twitter's Worsening Troll Infestation
VR's Golden Rules -- Is Sky About To Break Them Both?
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