MAD London Editions for October 2016
- MAD London - Monday, Oct. 17, 2016
- Salesforce Will Not Acquire Twitter, Says CEO
- The Lines Between Consultants And Ad Agencies Are Blurring
- Time To Call Time On Geo-Based Sports Restrictions
- Google Focuses On Mobile-First Indexing, Adds News Fact-Check Tag
- Is Clear Channel Calling Time On The Billboard?
- Who Needs AI When We Already Know Email Marketing + Data = Better Customer Experience?
- UK Lowers Instance Of Ad Fraud
- Facebook Reveals New Ads For Instant Articles
- EasyJet Joins Founders Factory Incubator
- 'Daily Mail' Owner Claims Government Press Regulation Could Breach EU Civil Rights
- Marketers Want To Measure Content's Impact, But How?
- Everton Signs Fanbase Development Deal With Liverpool Hope University
- Londoner Reveals What It's Like To Accidentally Receive Trump Emails
- Germany Says Tesla Should Stop Using 'Autopilot' In Ads
- Outdoor Finally Embraces Digital, And Not Before Time
- MAD London - Friday, Oct. 14, 2016
- Jo Malone Is Right To Call Out Many Retailers For Being Lazy On Customer Experience
- Pinterest Tops 150M Users, Celebrates Community Diversity
- Snapchat Users May Be Older Than You Think, Nearly Half Are Parents
- Xaxis Cuts Biggest Deal Ever, Acquires Triad Retail Media
- BT And OgilvyOne Split After 15 Years
- DAA To Start Enforcing Cross-Device Privacy Rules In February
- Unilever And Tesco Resolve Pricing Dispute
- Once A CMO Reaches The Top 'They Stop Doing Marketing'
- Chelsea To Replace Adidas With GBP900m Nike Deal
- Periscope Producer Trialled By Sky, FA And Disney
- Netflix Pays Just GBP400k In UK Tax
- Why IKEA Remains The Leader In Retail Brand Experience
- Google Penguin 4 Lives In Real-Time -- Why Sites Didn't Recover
- MAD London - Thursday, Oct. 13, 2016
- Pinterest Adds To Ad-Targeting Options
- Unilever Confident That Weak Pound Price Hikes War With Tesco Will Soon Be Resolved
- Oh My God, They Killed Email -- Again!
- NEW! PSA In UK Warns Cyclists About Riding Too Close To Trucks
- One In Three Marketers Will Hire In Next Three Months
- Facebook Advertising 2.0 Is A Force To Be Reckoned With
- Longtime P&G Executive Tarek Farahat Appointed To WPP Board
- Brexit Uncertainty Leads To Fewer Agency Reviews
- How Adland Lost Its Way (And How Some Agencies Are Finding Their Way Back)
- Government Backs Down On Full Disclosure Of Best-Paid Stars
- Discovery Struck Olympics Deal With BBC Over Fears Of A 'Backlash'
- Yahoo Files Patent For All-Seeing Billboard
- MullenLowe Group Promotes Buster Dover To Group MD
- Unilever And Tesco Battle Is Brexit Warmup Act For A Tough Christmas, Tougher New Year
- MAD London - Wednesday, Oct. 12, 2016
- Mobile's Dominance Means There Are No Channels, Just Screens
- VisitBritain, Expedia Partner To Expand Tourism
- P&G Promises Better Quality Advertising
- New IAB Standards Promise Major Ad Shakeup
- Ad Industry Slams FCC's 'Counterproductive' Privacy Proposal
- Mobile Ad Growth Means 'No Hierarchy Of Screens Anymore'
- ANA: New Privacy Proposal Threatens Web Ecosystem
- Marketing Spend Is Up, Despite Brexit Woes
- Price, Privacy, Installation Hold Consumers Back From Connected Things
- Dentsu Gets Happy As Mcgarrybowen Expands To India
- Tax-Avoiding Brands Do Not Lose Customers
- Humans Will Need New Skills In An AI World, MPs Agree
- Prime Minister Bans Apple Watches From Cabinet Meetings
- Russians Deny Cyber-Meddling In Presidential Elections
- MAD London - Tuesday, Oct. 11, 2016
- Facebook Launches Workplace Service For Companies
- Unilever Finds Synching Mobile And TV Boosts Purchase Intent
- Are We In The Early Days Of Email Fatigue?
- Google Product Listing Ads Driving Up Revenue
- Havas Acquires Target MCG
- 'Agency of the Year' Open For Submissions
- Turkey Turns Off Cloud Services
- Jamie Oliver Pens Recipe Deal With Amazon's Alexa
- Internet Of Things Arrives One Behavioral Change At A Time
- Exterion To Unveil TfL As A Programmatic Media Owner That Can Rival Facebook
- Facebook Launches App To Take Over Your Work Life Too
- Fitbit Announces The X Factor Product Placement Deal
- UK Cracks Down On Web Trolls
- Forget Slack -- Facebook Workplace Is Gunning For LinkedIn And Microsoft
- MAD London - Monday, Oct. 10, 2016
- Augmented Reality Shifts Battle With Amazon From Price To 'Wow' Experiences In-Store
- Facebook Launches Events App
- Facebook UK Ends 2015 With GBP11m Tax Credit
- Ad Blocking Is A Racket -- And Google Has Been Fuelling The Fire
- BBDO Launches Video Content Platform, Leverages Crowdsourcing
- Piccadilly Circus Likely To Switch To One Giant Screen
- Facebook Is SO Pumped For The VR Revolution
- Europeans Tune Out If Emails Don't Render Properly
- Tougher Action Promised Against Trolls
- Where Are You On The Attribution Maturity Scale?
- The Creative Industries Federation Calls Out UK Government On New Qualification
- Children At Risk From 'Blurred Lines' With YouTube Stars
- Betting Firms React Angrily To Prospect Of Daytime Ad Ban
- Facebook Launches App For Events
- MAD London - Friday, Oct. 7, 2016
- Shots Fired! UK Celeb Katie Price Calls Flaunting Bling 'Cringey,' Blasts Kardashian
- Snapchat Preps $25 Billion IPO
- Oculus Working On New, Cheaper VR Headset
- A Marketer's Lens On The Google Pixel Event
- Google Backs Out Of Twitter Bid, Marketers Dismayed
- Exterion Kicks Off TfL Contract With HD Screen Roll Out
- Apple's Ambient Paradigm: Connected Devices Act As One For Consumers
- IPG Mediabrands Rolls Out New Healthcare Agency Healix
- Apple Launches Search Ads In App Store
- Another Reason Not To Take Sick Days
- BBC, BuzzFeed And Mail Online Beaten In Social By Goal.com
- Twitter Shares Plummet As Google And Disney Drop Purchase Talks
- London Leads In 4G Coverage -- Shame About The Speed
- Absolut Vodka Appoints BBH As Global Creative Lead Agency
- MAD London - Thursday, Oct. 6, 2016
- Sorrell: I'm No Trump, But I'm Right About Everything, Especially Facebook
- Fake Sheikh's Fall Prompts More Claims Against News Corp
- GDPR Opt-In Is Costly, But It's Also A Wake-Up Call On Switched-Off Subscribers
- Wozniak Ponders Why Jobs Acted Like He Did, Why He Disowned His Family
- Tesco Claims Customer Trust Is Back At A Four-Year High
- Facebook Messenger Makes 'Secret Conversations' Standard
- Google Prepares For AI-First World
- Salesforce Prepares Twitter Bid
- Aldo Trial Tech To Merge Offline And Online
- Apple Focuses On Relevance To Target Search Ads In App Store
- AI, Advertising's Next Big Step In Personalizing Branded Videos
- TalkTalk Hit With GBO400k Fine For Data Breach
- Audits Won't Transform Media, Vision And Excitement Will
- BBDO Launches Crowdsourcing Video Platform With Mars
- Brand Britain Is Strong Enough To Survive Choppy Brexit Waters, Top Marketers Agree
- MAD London - Wednesday, Oct. 5, 2016
- Google Virtual Assistant, Pixel, Daydream View VR Headset Brings Advertisers Home
- Facebook Apologises For Guns And Drugs Going On Sale At Marketplace
- Lightbulb Unveiled As Potential In-Store Beacon Of The Future
- Growing Gyro Paris Shakes Up Management, Moves To New Space
- Google Takes On The iPhone With Pixel
- Prospect Theory, Back Burners And Relationship Risk
- Amazon, Microsoft Take Cloud Services To France
- Amazon Bans Incentivised Reviews
- Ask Search Experts Why One Search Results Page Outranks Another
- Mastercard Back Pay By Selfie
- Vice's UK TV Channel Is Struggling
- ITN Moves From Collective Bargaining To 'Merit-Based' Pay
- Nick Hugh Becomes Telegraph's First COO
- Amaze Chief Exec Departs
- Unilever CMO Calls Out The 'Digital Bluffers' -- Get Tooled Up, Get Trained Up Or Ship Out
- MAD London - Tuesday, Oct. 4, 2016
- Facebook Debuts Marketplace, New Mobile Tool
- Shazam Hits A Billion Downloads, Returns To Profitability
- What Analysts Will Be Watching For At Google's Big Event
- Fewer Marketers Spend More On Programmatic, Even As ROI Rises
- Sky TV Launches VR App Fronted By David Beckham
- Facebook Marketplace Seems Incomplete
- Salesforce Acquires Krux, DMP Market Consolidates Further
- Facebook About To Take On eBay And Gumtree With Marketplace
- From Spam To Clutter -- Why Inbox Woes Will Be Fixed More By GDPR Than Paid-For Email
- Twitter Pays GBP1.24m In UK Tax
- How's The Programmatic Sector Doing? Look At Its People, Not Its Machinery, To Find Out
- Will Bots Defeat The Smartphone App?
- The Terrifying Monster Called Digital Advertising
- Advertisers Need Some Social Media Adjustment
- Microsoft Bot Framework Takes Off Among Developers
- British 'Vogue' Drops Models For 'Real' Women
- Microsoft Disbands Its Bands Wearable Line
- EU Officials Press Forward With Antitrust Charges Against Google
- Twitter's Worsening Troll Infestation
- VR's Golden Rules -- Is Sky About To Break Them Both?
