London Blog
Twitter has hinted that its future lies in live events. But if it holds no major deals and you can view its materials on the rights holders' properties, is this … Read the whole story
Patton -- who joined Grey in 2007 and who was most recently CEO of Grey's Europe, Middle East and Africa region -- is considered … Read the whole story
- COMMENTARY
In the rush to use data to automate and ease ad planning and buying, it's easy to think that our entire ecosystem needs to … Read the whole story
In the months since media-buying "transparency" has become a flashpoint between advertisers and agencies, half of all clients say there has been no communication … Read the whole story
- COMMENTARY
Mobile continues to change (and challenge) the landscape of traditional advertising. The next logical step is to focus on what provides authenticity, by making … Read the whole story
COMMENTARYeBay now has a chatbot for mobile powered by artificial intelligence. It debuted on Facebook Messenger earlier this week. ShopBot, as eBay calls it, … Read the whole story
In his opening remarks at the Association of National Advertisers annual Masters of Marketing Conference in Orlando, organization president and CEO Bob Liodice announced … Read the whole story
