CPG Insider
Psychedelics are following a path similar to what cannabinoids followed: research leading to approved medicinal use and, ultimately, CPG status. Read the whole story
The NFL great, a longtime pitchman for the brand, offers such services as haircare tips and tricks, video unboxing, and extremely dramatic voiceover work. Read the whole story
Two brands will turn a Brooklyn brownstone into flagship Apt. 5G, treating visiting trick-or-treaters to 10 Reese's products, including the Take 5G bar. Read the whole story
Sun Maid is attempting to embrace the fruit's status as a Halloween also-ran. Hence the clean-up kit giveaway. Read the whole story
- COMMENTARY
Assessing audience scope is critical before you launch into that Super Bowl spot or spend big on a finely-targeted Facebook campaign. Read the whole story
- COMMENTARY
For example: Pick the right enemy and the right battlefield. Read the whole story
