A custom-built game on the Roblox platform aimed to reach consumers ages 18-34 in an initiative tied to a charitable cause. Read the whole story
PepsiCo purchased $550 million in Celsius stock for just under 10% ownership in the company. Read the whole story
"With them we can reach multiple generations," Saatchi & Saatchi New York chief creative officer Daniel Lobaton tells "Marketing Daily." Read the whole story
The deal comes amid financial losses due to such factors as shifting consumer CBD preferences and retailers cutting back on shelf space. Read the whole story
"Soccer Or Football" also features a series of cameos from such soccer legends as Mia Hamm, Brandi Chastain and Tim Howard. Read the whole story
In the Americas, Q3 revenues were up by 28.3% even as the company faced production issues at its facility in Ogden, Utah. Read the whole story
Activation is about "how do we inspire people to start baking with Nutella during the holiday season?" said Terri & Sandy creative director. Read the whole story
Dollar General worked with OTC drug makers on a pilot campaign designed to help consumers in "health deserts" -- underserved communities. Read the whole story