Marketing Daily Editions for April 2010
Marketing Daily - Friday, April 16, 2010
Sprint Launches Football Live App
MasterCard Adds Merchants To Small Biz Program
Where Do Core Apple Users Live?
Sponsors Lace Up Shoes for N.Y. Half Marathon
Lowe's Hosts Family-Friendly Earth Day Projects
Schwinn Pops Kickstand On $5 Million Campaign
Walmart, ASPCA Launch Facebook Effort
Ace Hardware Opens Door To 'La Ferreteria'
NPD: More Signs Of Restaurant Recovery
Monster Energy Partners With Gibson
Kim-Clark Depends On Male/Female Difference
Subway Taps Celebs for Twitter Promo, TV Spots
Marketing Daily - Thursday, April 15, 2010
Who Buys College Sports Apparel?
Despite Increased Debt, Multiculturals Optimistic
Limited Brands Outlines International Growth
FIFA Promotion, With Film, Is ESPN's Largest
Del Taco Intros Santa Fe Taco Variety
Random House, Carshares In Joint Earth Day Promo
Kraft Singles, Disney Wind Up 'Best Town' Contest
'Keeping Up' With Kimberly-Clark's Kotex
Liberty Tax Service Holds 'Slumber Party'
Philly Utility Takes Soft Approach To Energy Use
In Apparel, The Brand Makes A Comeback
Marketing Daily - Wednesday, April 14, 2010
Ford Says Resale Rates Up, Repair Rates Down
Verizon Wireless Offers NFL Mobile App
Reese's Dangles Movie Role In 'Iron Man' Promo
Kraft, Tecate Share Hispanic Marketing Knowledge
Talbots Is Back In The Black
Nissan's Joel Ewanick Puts It All On Leaf
So What Do We Do Now?
Digital OOH Awards Deadline Nears
For S.C. Johnson, Brand Evangelists? Frenemies?
Tecate's Latest Personalizes 'Character' Theme
Study: Attachment To Brands, Movies Co-relate
Ford Program Turns Sow's Ears Into Silk Purse
Random House Shares Words With Companies That Share Cars
Marketing Daily - Tuesday, April 13, 2010
Verizon Wireless To Offer KIN Phone
Izod Sponsors IndyCar Sweepstakes*
Mickelson Win Pays Off Big for Callaway
Cubs Bring Coals To Newcastle
Dunkin' Launches Bagel Twists
Continental Sponsors Red Bull Arena
LG Canada Inks NHL Deal With Eye To U.S.
Toyota Reaches Back To Pitch Avalon Sedan
Bacardi Variety Leverages Facebook, Mobile
Ford Drives Fiesta To BET Awards
Tena Hires 'Grandma Luge' As Spokesperson
Marketing Daily - Monday, April 12, 2010
Get Ready To Pull The Trigger
Tecate Weighs In for Mayweather Vs. Mosley
'Iron Chef,' Whole Foods Partner On Education
T.G.I. Friday's Intros Cheese Dips At Retail
Analysis Shows Impact Of Hispanic Growth
Ford's Truck Guy Focuses On Market Share
7-Eleven Takes Big Gulp For 'Iron Man' Promo
Southwest Scores Best With Business Owners
Tip Off: Bacardi Inks NBA Sponsorship Deal
Nike Ad Left Viewers Confused, Skeptical
Marketing Daily - Friday, April 9, 2010
Who Gardens?
Toyota Gets SMART On Malfunction Woes
LifeLock Taps McCann Erickson West
Shoppers Come Alive: March Sales Improve
For Stores, Is Green The New Invisible?
Candie's Unveils Palin Pregnancy Prevention Spot
CSPI Takes On 'Slack Fill' In Food Packaging
Ford Intros Integrated Push For F-Series
AmEx Helps Small Businesses Brand
Coke's Dasani Promoting New 'Green' Bottle
Yahoo: 'Uber Fans' Are Where The Money Is
Mobile Apps: Strike While Iron's Still Hot
Marketing Daily - Thursday, April 8, 2010
Peanut Chews Runs Photo Contest
Salesmanship In PR
Beam Global's Effen Vodka Gets Provocative
Electrolux Looks For Mom 'Idol'
Mazda And Chase Extend Financing Deal
Dunkin' Is Amex Blue's 1st Non-Travel Partner
N.Y. Marathon Effort Runs For The Money
Keystone Light Smoothes Out Its Message
National Car Rental Seeks To Elevate Brand
Marketing Daily - Wednesday, April 7, 2010
Toshiba Intros Digital Camcorder Line
MLB Promotes Courtney To Head Of PR
OneWestBank Chooses Agency
Women's Pro Soccer Launches Campaign
K-Swiss Signs 'Loser's Jillian Michaels
From A Reputation Standpoint
Return Of The Wayward Woods Brand
EA Debuting Tiger Woods PGA Tour Game
Sony, Six Flags In 'Karate Kid' Promo Effort
Ace Hardware Unleashes 'I Will' Campaign
Mutual Of Omaha Kicks Off 'Aha' Moment Tour
Ideas About Black, Urban Gen Y Need Update
Marketing Daily - Tuesday, April 6, 2010
Can Mobile Make Us Feel More Situated?
TV Maker Launching Marvel Comics Line
Macy's Seeks Its Ragged Side
P&G, Walmart Partner In TV Special
It's a Wrap! Ford Offers Custom Vinyl Graphics
Get Ready For Subway's Breakfast Blitz
Cinnabon Promotion Sweetens Tax Day
Whole Foods Pushes Fair-Trade Pineapple
Report: Shoppers Still Loving Private Labels
Mercedes Takes A Class In Social Media
Confections: Something Old, Something New
Study Finds MLB Tied With NFL In Loyal Fans
New York City Flies High With American
Marketing Daily - Monday, April 5, 2010
The World Of Cross-Channel Analytics
Sprint Urges People To Recycle Cell Phones
Clarification: Allstate Ad To Break In 'Coming Months'
Top-Ranked Cell Phones
J.D. Power: Smartphone Touchscreens Rule
'Pause for Cause' Picks Creative Contest Winners
Office Depot Launches Trade-in For Earth Day
New Balance Signs Boston's Dustin Pedroia
Coke's Powerade Backs FIFA Championships
At 100, Jantzen Stages A Fashion Splash
Coca-Cola Bottler Helps Clean Up Calif. Coast
P&G's Pantene Plans Reality TV-Style Ad
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