Marketing Daily
Monday, June 29, 2015
  • Fiat Rolls Out Custom Content Series To Tout 500X Crossover

    The new effort centers on a three-part digital series featuring Chris "Big Black" Boykin, from MTV's "Rob & Big Show," and "Fantasy Factory." Called … Read the whole story

  • Will Parents Name Babies 'Quinoa' For $10K In Restaurant Gift Cards?

    "We are so excited to introduce these amazing new Quinoa Bowls that we wanted to do something a little crazy," said BJ's EVP and … Read the whole story

  • Running And Women Boost Nike Results

    The company says sales in its women's division got a 20% lift, thanks to its new "Better for it" marketing push, launched two months … Read the whole story

  • Travelers Launches First Work From TBWA\Chiat\Day

    "The campaign targets existing and prospective customers, independent insurance agents, and employees," Lisa Caputo, executive vice president and chief marketing and communications officer at … Read the whole story

  • In New GMC Ad And Fashion Week Film, Precision Means Fashion

    Richard A. Latek Jr., marketing director at GMC, tells "Marketing Daily" that the effort starts a new strategic decade for the automaker, both in … Read the whole story

  • It's All Greek To Me

    We are told we are in a golden age of content, ingenuity and utility. But we are not. Because almost nobody has located the … Read the whole story

  • Get Your Hands Dirty

    We're about halfway through the year. As a marketer, you should know how your results are looking next to your goals. If you don't, … Read the whole story