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As the performance of the long-awaited "Top Gun" sequel shows, consumers are willing to go to the theaters for an "event" movie that gives them social currency. Read the whole story
AUTOMOTIVE"The Buick brand is committed to an all-electric future by the end of this decade," said Buick's Duncan Aldred. Read the whole story
BEAUTYMakeup is back in style in a big way, pushing skincare products to the back of the shelf. Read the whole story
PETS"Fostering can be a less familiar part of the adoption journey -- but it's so important," Arm & Hammer's Rebecca Blank tells "Marketing Daily." Read the whole story
RESTAURANTSRestaurant franchiser Fat Brands Inc. will acquire 85 Nestle Toll House Cafes and make them Great American Cookies stores, known for cookie cakes. Read the whole story
McDonald's chose to celebrate Queen Elizabeth II's Platinum Jubilee by getting the Royal Philharmonic Orchestra to play the "I'm Lovin' It" jingle. Read the whole story
APPLIANCESLG Electronics spot then touts the "first stick vacuum that charges, stores and automatically empties the dust bin so you don't have to." Read the whole story
COMMENTARYPart of the problem: fast-rising ad prices on social media, making it harder for digital natives to acquire new customers and head toward profitability. Read the whole story
"Our methodology is focused on a strategy called de-positioning, which highlights a brand's strength," said Todd Irwin, Chief Strategy Officer-Founder. Read the whole story
- COMMENTARY
But they are doing better in retention. Email remains the biggest data collection tool, CommerceNext reports. Read the whole story
COMMENTARYWith TV/video/digital/social media measurement in a state of flux, OOH's new guidelines are refreshing and lead the ad industry in the development of "attention-based" … Read the whole story
