by admin on Mar 23, 2:18 PM
Pearl Media, Patrón Tequila and The Richards Group created a live artist experience -- "Simply Perfect" -- where about 30 up-and-coming artists created original artwork inspired by their personal interpretation with Patrón in New York's Soho; Hollywood; Chicago's Gold Coast; and San Francisco's Union Square. Each location, wrapped in branded vinyl, featured a live artist studio visible to street pedestrians, complete with digital display in one window that ran looped content of artists hard at work. QR Codes were integrated to drive traffic to the online auction site where consumers could …
by admin on Mar 23, 2:17 PM
Hallmark’s goal to introduce Jingle’s story to consumers and create awareness for the book and the stuffed Husky toy began with a movie theater campaign and on-site marketing through kiosks. Branded spot ran every 25 minutes on NCM's Lobby Entertainment Network (LEN), a national network of over 2,800 42-inch flat screens strategically located in high-traffic areas in movie theater lobbies. The kiosks, located in the lobbies of 21 NCM movie theaters let people interact with Jingle by taking their photo with a …
by admin on Mar 23, 2:16 PM
The Game of Thrones' campaign brought to life the HBO series through a high-definition 3D projection that recreated the world of Westeros, a 300-mile long and 700-foot high ice wall. The campaign displayed a 27 minutes a static visual, ending it with a 3-minute trailer, complete with soundtrack from the fantasy kingdom. The Los Angeles-based campaign delivered about 115,000,000 impressions in six weeks by recreating the signature Iron Throne made of 100 swords. Pedi-cabs made to look like mobile Iron Thrones, and a food truck offering a taste of the fantasy. …
by admin on Mar 23, 2:14 PM
Support the launch of the Audi A7 model at the New York International Auto Show a campaign connected out-of-home media with mobile through a 15,000-square foot Times Square interactive billboard that let passersby use a QR code to download guide books of various landmarks and cities across the U.S. The media campaign highlighted locations, such as the Brooklyn Bridge and the Flatiron Building. Users could comment, tweet, check-in on FourSquare at these locations. Approximately 17.7 million people viewed or interacted with the billboard, and A7 vehicle sales reached 2,700 units in …
by admin on Mar 23, 2:14 PM
Ask.com partnered with Six Flags to create a location-based game at Six Flags theme parks. The GPS-enabled Ask app for iPhone detected when users came within a two mile radius of a Six Flags and prompted them to play an in-app “Skip the Line” game. Players answered questions in the app for a chance to win a jump to the front of the line through SMS short codes and texting the correct answer. To promote the game, Six Flags ran TV spots on the Six Flags TV network, with additional signs …
by admin on Mar 23, 2:12 PM
Phenomblue created Movie Lotto to entertain audiences before movie trailers begin. Using smartphones and a projection system, audiences can play Movie Lotto by texting the entry number and scratching off a virtual ticket while sitting in the theater waiting for the movie to begin. As players scratch away on their smartphones, the results are displayed in real time on the movie screen. The winner is awarded a barcode on their phone redeemable at the concession stand. The Mobile Projection Gaming technology allows multiple users to interact with one screen through their …
by admin on Mar 23, 2:12 PM
Chevrolet and Pearl Media set up an interactive 3D mapping projection on the Roosevelt Hotel in Hollywood, Calif., featuring the world’s largest arcade Claw game, for two days in December. Supporting Chevy’s "Let’s Do This" campaign for the 2012 Chevy Sonic, the projection covered the façade of the hotel and spanned more than 10,000 square feet. A human-sized joystick set up in front of the Roosevelt Hotel allowed passersby to direct the claw toward one of many prizes, from a vacation for two valued at $4,000 to Burton Snowboards. On the …
by admin on Mar 23, 2:10 PM
Even before it arrived on US shores, The X Factor had positioned itself as a contender to American Idol's throne and unearthed a legit phenomenon in the form of Susan Boyle. That said, Fox didn't take the youth audience for granted. It set about creating a hub of sorts, one which melded loads of online-only content (photos, rehearsal footage and the like) with material from the show's three A-list corporate backers (Sony, Pepsi and Verizon). The end result was essentially a doubling of The X Factor experience, one which essentially created …
by admin on Mar 23, 2:09 PM
Meijer, a Grand Rapids, Mich.-based retailer, worked with several companies to connected search engine marketing with outdoor messaging on digital billboards. The retailer had help from partners to determine through local search queries the messages to post on outdoor signs. If residents on the east side of town looked for deals on bread online, the closest digital billboards served up information on where to buy the bread. If locals on the west side looked for umbrellas, the nearby boards served up information on umbrella. The products advertised were selected based on …
by admin on Mar 23, 2:05 PM
As comes spring, so too comes allergy season… and the pressure on brands like Claritin to protect its market share against a host of competitors. To this end, Claritin partnered with The Wall Street Journal to add a localized pollen count - complete with a green/yellow/red color scheme to signify the severity of the threat - to the time/weather infobox in the upper right-hand corner of the venerable paper's web site. Unlike many data-smart campaigns, however, it added a geotagging component, which pointed would-be sneezers towards the closest retail pharmacy selling …