January 25, 2023
Friday, September 25, 2015
As part of a broader rollout of Facebook's Oculus initiative, Netflix just debuted a simulated living room where users can virtually select movies, TV … Read the whole story
- COMMENTARY
David Berkowitz, the CMO of MRY, and one of the brighter bulbs in the interactive firmament, this week wrote (tongue not entirely in cheek) … Read the whole story
Rentrak and AMC Networks have struck a partnership to develop a cross-platform effort for TV program viewing -- one that will show incremental viewer … Read the whole story
- COMMENTARY
If trend lines are to be drawn into the future from recent events, the death of the news brand is coming. The clock started … Read the whole story
Last year, Publicis Groupe created One Citi Global to manage creative, digital and production responsibilities and now the holding company will add media buying … Read the whole story
COMMENTARYIt's official, "trust" is now the ad industry's most important buzzword. Based on data obtained by RTBlog, "trust" has overtaken "viewability," "transparency," "fraud," "ad … Read the whole story
Fox's "Empire" picked up where it left off a season ago -- blowing away competitors big and small. The second season debut of "Empire" … Read the whole story
Zenith Media was the long-time incumbent. The switch comes amid a marketing makeover by the cereal giant that leans more heavily on shopper analytics … Read the whole story
Time Inc.'s video division is mounting a big sports video push, beginning with a new original series from Sports Illustrated called "Sports Illustrated Films." … Read the whole story
AOL will announce later today the integration of media mix modeling (MMM) into its multi-touch attribution (MTA) platform, Convertro. The combination increases statistical accuracy, … Read the whole story
Native advertising technology platform Nativo, which enables publishers to deliver native ads formatted to match their sites, is introducing a new guarantee that virtually … Read the whole story
Adobe has released a way for marketers and data scientists to analyze, share and use data. It allows them to curate custom dashboards filled … Read the whole story
Havas is in talks to buy the Paris-based firm, which is comprised of 16 agencies with digital, data and media expertise. Co-founder Marco Tinelli … Read the whole story
