Viacom has joined Discovery Communications in the pursuit to acquire Scripps Networks Interactive, which includes HGTV, Food Network and the Travel Channel. Family members … Read the whole story
Both CNN and Turner Sports will get syndicated program-level data on a weekly basis. That includes daily data for programming and commercial audience estimates. Read the whole story
Local Fox TV station ad inventory will be offered in three distinct ways. The companies say Fox is the largest U.S. local TV broadcast … Read the whole story
Extra Space Storage, Medical Guardian, and Vitality are some of the brands using the tool. The bid adjustment range is -90% to +90%. Read the whole story
- COMMENTARY
Gabe Greenberg, CEO and co-founder of GABBCON (Global Audience-Based Buying Conference and Consultancy), talks about the the challenges to audience-based buying and selling, celebrating … Read the whole story
Privacy compliance company Evidon is being sold to CrownPeak in a deal valued at around $50 million, MediaPost has learned. Read the whole story
- COMMENTARY
To reliably capture even basic viewing behavior, an OTT barometer needs to work in an environment in which measurement challenges, like content proliferation, audience … Read the whole story
