"This represents a huge opportunity for brands to think outside the 30-second ad spot," writes CMO Josh Feldman. Read the whole story
Today, head of Instagram Adam Mosseri announced that the Meta-owned platform will begin testing non-fungible tokens (NFTs) this week with a handful of U.S. … Read the whole story
One senior exec will now focus exclusively on services, and another on advertising, per a new report. Read the whole story
Responsive Display Ads will undergo a major transformation in second-half 2022, connecting creativity and advertising to provide a better mobile offering for advertisers -- … Read the whole story
The 23-game winning streak of a 23-year-old tutor from Toronto came to a dramatic end last Friday on "Jeopardy!" Read the whole story
Pre-roll ads have also become more popular as marketers seek to reach listeners when they begin streaming audio content. Read the whole story
"We have grown 25% to 30% each year in ad revenue," says Kevin McGurn, Vevo president of sales and distribution. Vevo, which describes its … Read the whole story
Not surprisingly, Ben & Jerry's took a strong stance against the Supreme Court's draft opinion and posted it on Twitter. Read the whole story
As marketers prepare for the reality of a privacy-centered world, there are three core strategic pathways for success -- anonymous, direct first-party, and federated … Read the whole story
Future smart TV set makers will try to add things you have not thought about -- perhaps more associated with the needs of entertainment … Read the whole story
GroupM has released findings of the Sightline Global Digital Out-of-Home survey on perceptions of DOOH advertising, which found that DOOH campaigns drive direct action … Read the whole story
The proposed buyer is European private equity firm Trilantic Europe. Terms weren't disclosed and the deal is expected to close in the third quarter. Read the whole story
Siding against Robert F. Kennedy Jr. and other vaccine critics, a federal judge on Monday rejected a request to order Sen. Elizabeth Warren to … Read the whole story
I wonder how much business-model overlap periodical media really has with newspapers. Read the whole story