"It could be $500 million just right there," AdImpact's Kyle Roberts told a roomful of station reps Wednesday, pointing to a map of 11 … Read the whole story
The role is new and follows similar appointments at sibling agencies OMD USA and PHD USA in part designed to better leverage Omnicom Media … Read the whole story
The end is near for "Young Sheldon," CBS announced Tuesday. It will end with a one-hour series finale on May 16. Read the whole story
Microsoft unveiled its first AI chip and cloud-computing processor to gain greater control of its technology and support efforts in AI. It also announced … Read the whole story
Catherine Sullivan, who stepped down as U.S. CEO of Omnicom Media Group's PHD earlier this year, has joined the advisory board of ad tech … Read the whole story
The Committee on Competition with the Chinese Communist Party wants to know. Read the whole story
The move continues a battle with YouTube over value of so-called "premium" versus UGC video for advertisers. Read the whole story
"X Corp.'s non-disclosure of advertisements is inherently deceptive," the watchdog writes, adding that the company doesn't include disclosures on video as well as static … Read the whole story
Some smaller search engines are trying to sell off assets or partner with larger companies with strong technology they can capitalize on. Read the whole story
Solution lets media buyers use AI and brand keywords to identify the content genres and networks favored by their target audiences. Read the whole story
An estimated Q3 gain of 600,000 puts YouTube TV in striking distance of Dish TV. Read the whole story
Google is testing a feature that allows users to add notes to search results. The goal is to make results more helpful by providing … Read the whole story
Global Wellness Institute says the global market had dropped 11% in 2020, to $4.4 trillion, but has since grown 12% annually. Read the whole story
Nicole Hubbard Graham returns as the new chief marketing officer. Nike also made new innovation and design appointments. Read the whole story
Gossip-oriented blog has had an up-and-down history. Read the whole story
Vizio's Inscape says cable, satellite, and over-the-air platforms combined posted a nearly 77% share of sports TV/video viewing and nearly 82% of all news … Read the whole story
The report, from Horizon Media's WHY Group, finds that Gen Z is 30% more likely than older generations to feel that having multiple "small … Read the whole story
YouTube is second among social media, Pew Research Center reports. Read the whole story