He also called on advertising and PR agencies to stop working for the fossil fuel industry - work that for decades has helped the … Read the whole story
COMMENTARYMuch has changed since Seiler was on the inside, but he has frank observations about where the agency business is headed next. Hint: It's … Read the whole story
When AI-powered enterprise workflow management platform ServiceNow was looking for a new agency to handle its global media services, it was looking for a … Read the whole story
The Warsaw, Poland-based digital commerce shop, officially becomes part of Assembly's global media network, including key execs assuming Assembly roles. Read the whole story
COMMENTARYThe debate is the first of two that will pit Trump against Joe Biden this year. Read the whole story
COMMENTARY"Computers have a funny way of vanishing around here," bow-tied prof tells fresh-faced student in latest Apple ad. Read the whole story
With 72% of B2B marketers expecting budgets to increase this year, per a LinkedIn study, the company said it will release support for lead … Read the whole story
NP Digital has acquired performance marketing company SearchGuru. All 120 employees in Malaysia, Singapore and Hong Kong will join the U.S.-based company. Read the whole story
A UK court has ruled Google must face a lawsuit that could cost the company around $17 billion (GBP13.6). The suite alleges Google has … Read the whole story
Korbel California Champagne is one of the oldest champagne brands in the U.S. Read the whole story
The launch partner, eBay, witnessed a 52% increase in campaign reach across devices. Read the whole story
Subscribers receive an email announcing the change, effective after the June issue. Read the whole story
The campaign features brand associates sharing their stories in their own words. Read the whole story
COMMENTARYParamount signals new potential deal-making for streaming business, but is "not talking about marketing bundles." Read the whole story
- COMMENTARY
The Competition Appeal Tribune rejected a move by Google to dismiss the case. Read the whole story
The competition showcased the global strength of agencies. Omnicom was the Most Effective Holding Group. Read the whole story
Lopez previously ran Publicis Groupe's global production operation. Omnicom Production will consolidate various production entities housed across the holding company. Read the whole story
For the central image on ads and a parade float, agency Blue Chip drew inspiration from Puerto Rican artists, like Jean-Michael Basquiat and Juan … Read the whole story
