"It allows us to create unique and exciting opportunities for clients and partners at the inception of a production, rather than just as a … Read the whole story
A key concern of big brand advertisers continues to be finding more reach for media campaigns -- much of this due to declining reach … Read the whole story
COMMENTARYForty years since what some consider to be the greatest TV commercial ever aired -- Apple's "1984" spot -- Swedish tech startup Staccs is … Read the whole story
The assignment expands on a preexisting relationship between Mediabrands' Mediahub unit, which handles Ulta core business, adding Ulta's retail media network, which will be … Read the whole story
COMMENTARYCheney's video says we need a president who "honors the sacrifices of our troops" -- not one "consumed by spite, revenge and self-pity." Read the whole story
AI "answer engine" Perplexity broke its first television spot Thursday night during the NBA Finals, Game One, on ABC. Read the whole story
COMMENTARYOne major data point: 47% of regular pay TV subscribers also regularly watch FAST networks. Read the whole story
COMMENTARYWho wins and who loses in the blockbuster NBA rights deal that "The Wall Street Journal" said is imminent? Read the whole story
Reddit, the now-public social news platform, is continuing to expand its business by partnering with Sprinkler, the customer experience management platform. Read the whole story
The holding company is kicking off a webinar series with a session looking at the next five years in marketing. Read the whole story
Top brands in terms of active deals: Electronic Artists, Discover, BioSteel, Adidas, Ticketmaster, Enterprise Rent-A-Car, Bud Light, Coca-Cola and New Amsterdam Vodka. Read the whole story
To avoid Digital Millennium Copyright Act infringements, which typically result in takedown notices addressed to DJ streamers on Twitch who use pre-recorded music from … Read the whole story
COMMENTARYCompanies that make content are nowhere near the top of the list of the most valuable companies in the world anymore. Read the whole story
COMMENTARYThe deal would give OpenAI access to hundreds of millions of Apple users, some of which might originally hesitate to use an AI Chat … Read the whole story
Adobe's recent changes to its Terms of Use sparked a backlash on social media, causing content creators to publicly push back against the company … Read the whole story
The festival credits him with leading a multi-year transformation strategy that established Mattel as an "IP-driven, high-performing toy company." Read the whole story
