By that, he meant his new Samsung TV Plus "Conan O'Brien TV" show will be free to viewers, not advertisers, per se.

Cohen cited findings from a soon-to-be-released media-buyer survey that 64% say "social video is a must-buy" and that "creator-driven video can be considered premium."

"For this, we needed your help. We need a great button ending to end the video like this super good-looking newfronts audience," YouTube creator superstar Alan Chikin Chow explained.