Mobile will replace "fixed devices," including desktop, as the dominant platform for accessing online video, according to a new forecast released this morning by Publicis' Zenith unit. The agency forecasts … Read the full story by Joe Mandese
Every day on the platform, users and businesses send 7 billion photos, 1 billion messages, 22 million gifs. So far, users have played the equivalent of 975,000 NBA season's worth … Read the full story by Ben Frederick
For Facebook, the change is part of a bold effort to establish Messenger as a communication hub of Facebook-like proportions. Already, Messenger boasts more than 900 million monthly active users. Read the full story by Gavin O'Malley
Marketing spending is on the rise with favorable investment outlooks continuing in digital tools, analytics and marketing research, according to the American Marketing Association. Read the full story by Tanya Gazdik
Advertisers should require their agencies to disclose "all potential conflicts of interest" and comply with thorough audits covering the agency, its parent company, affiliates and subsidiaries to ensure full transparency. … Read the full story by Joe Mandese
At a time when so-called "viewable impressions" are emerging as the industry standard for most digital media buys, Nielsen is integrating three of the leading verification providers -- DoubleVerify, Integral … Read the full story by Joe Mandese
In all great political dynasties -- say, the Trumps, Bushes, Kennedys, Corleones,and Clintons, among others -- there are always "I, Claudius"-meets-"House of Cards"-like elements of infighting, intrigue and betrayal. Read the full story by
You would have thought Donald Trump had reinvented the wheel as TV commentators gushed over the entrance he choreographed Monday night at the Republican National Convention in Cleveland. Read the full story by Adam Buckman
The planners of this event don't seem to perceive it as a live television show designed to entertain, excite and galvanize the audience at the event and at home. Read the full story by Adam Buckman
The chaos and evident disunity between GOP party factions that erupted on Wednesday was probably something the party apparatus would have preferred to remain under wraps. Read the full story by Adam Buckman
Trump's acceptance speech, closing out the Republican National Convention, was long on hand gestures, facial contortions and the usual laundry list of what's wrong with Hillary Clinton and Barack Obama. Read the full story by Adam Buckman
I put off writing this column for a very long time, thinking that Americans would eventually come to their senses and reject Donald Trump for the nearly illiterate huckster that … Read the full story by George Simpson
Watching the GOP convention unfold everywhere, from Facebook to Twitter, Twitch to ABC, and Fox News to streaming news service CBSN, has removed any doubt that for better or worse, … Read the full story by J. Max Robins
On behalf of VH1 and the entire Viacom family of companies, permit me to express my concerns over the recent program-standards snafu. It seems you were each dismayed to find … Read the full story by Bob Garfield
It's go time. A&E Networks made the biggest cuts during the period -- trimming back 10% during the second quarter to 415 hours. Time Warner -- for TBS, TNT, truTV, … Read the full story by Wayne Friedman
The publisher's newly appointed Chief Content Officer Alan Murray announced a new round of promotions and appointments as part of a new editorial structure. Press reports indicate that the company … Read the full story by Erik Sass
Technological innovation makes television look like tin can to tin communication on a string. Yet people aren't happy, like the '50s. And marketers aren't either. Why? Read the full story by Mike Donahue
The scope of the Internet of Things is continually magnified. First, there's the sheer size. With estimates of more than 600 million wearables in use by 2020, 16 billion IoT … Read the full story by Chuck Martin
Paris-based Havas Group today launched its third full-service media network operating alongside flagship Havas Media and Arena Media. The new network, dubbed FullSix Media, was created on the foundation of … Read the full story by Joe Mandese
Ailes has resigned his senior posts at Fox News Channel, Fox Business Network and Fox Television Stations. The departure comes after a recent sexual harassment lawsuit filed by former anchor … Read the full story by Wayne Friedman