The Association of National Advertisers has called on digital "walled gardens" -- platforms that intermediate their users' identities with advertisers who target them through the platform's closed ecosystem -- to … Read the full story by Joe Mandese
The young white interviewer-dude sports the black glasses and follicularly robust beard of your basic Brooklyn hipster. But rather than favoring a tight black T-shirt for flexing his tat-covered bicep … Read the full story by
Google wants to teach algorithms to flag "offensive" content in search results and videos posted to YouTube after earlier this week a member of Britain's Parliament scolded Peter Barron, VP … Read the full story by Laurie Sullivan
One of the hackers who broke into Yahoo's servers used information that he obtained to orchestrate frauds involving spam and malware, the DOJ alleges. Read the full story by Wendy Davis
With her ridiculous non-scoop about Donald Trump's 2005 tax return this week, holier-than-thou Rachel Maddow proved she is just like everybody else in news media today -- hungry for ratings … Read the full story by Adam Buckman
AUSTIN, TEXAS -- The thing about SXSW is, it's eclectic. Pay no mind to the stereotype of bearded hipsters stumbling around actual reality trying to pioneer enhanced reality. On Saturday, … Read the full story by Bob Garfield
McDonald's has come under attack after its corporate account tweeted an anti-Trump message that the company said was the result of a hack. "Twitter notified us that our account was … Read the full story by Joe Mandese
SXSW has been less about breaking news or product launches and more about converging to talk about what products mean. This made SXSW 2017 the perfect place for a conversation … Read the full story by Tom Goodwin
TV news has finally accomplished the goal toward which it has been heading for its entire history: It is now a full-blown satire of itself. Read the full story by Adam Buckman
OpenAP -- which is backed by Fox, Viacom and Turner -- intends to deliver "cross-publisher targeting and independent measurement for advanced audiences," per the companies. Read the full story by Wayne Friedman
British authorities want to know why advertisements marketing the government's services appeared alongside videos carrying hate speech and extremist content on its YouTube Web site. "The Guardian," which also pulled … Read the full story by Laurie Sullivan
It's brands themselves that are boycotting Google, and it's brands that are telling their intermediary agencies they no longer believe in rock stars -- just small, flexible project-based teams. Read the full story by Sean Hargrave
People agree on more issues than marketers realize. Deep Root Analytics CEO Brent McGoldrick fills "Marketing Daily" in on the implications, especially for cause-related marketing. Read the full story by Sarah Mahoney
Audio ads or sponsored content will become the next piece of creative advertising that search engine marketers will purchase and optimize in an effort to get noticed on devices without … Read the full story by Laurie Sullivan
Units of WPP, Omnicom and Publicis, and at least one major advertiser, have signed on as charter members of controversial ad blocker AdBlock Plus' Acceptable Ads Committee. The announcement, which … Read the full story by Joe Mandese
"We think this is one of the worst rules that has been put forward in some time," ANA executive vice president Dan Jaffe says. "One way or another, it needs … Read the full story by Wendy Davis
In an attempt to move the debate in their favor, Planned Parenthood has launched a $1 million advertising campaign heavily focused on TV. The TV ads target shows that President … Read the full story by Philip Rosenstein
TV consumers are still deciding how much media they should pay for -- and what channels they want -- in the new digital media age filled with seemingly lower cost … Read the full story by Wayne Friedman
Among countless other potential commands, app users can now ask Alexa to "search for paper towels," "reorder batteries," and "track my last order." Beyond commercial queries, however, Alexa on Android … Read the full story by Gavin O'Malley
Burger King has been named the "Creative Marketer of the Year" for 2017 by the Cannes Lions International Festival of Creativity. The award recognizes Burger King's creativity across all their … Read the full story by Joe Mandese
If the IAB study was intended to track the contributions that Internet advertising makes to the economy over time, perhaps the most surprising number in 2016 is the billions in … Read the full story by Laurie Sullivan
Dentsu made 39 agency acquisitions, according to a new report from COMvergence analyzing holding company and IT/consulting firm m&a activity for last year. The two groups made a total of … Read the full story by Steve McClellan
The worlds of "digital" and "physical" media converged a little more this week as the industry's media ratings authority issued long-awaited standards for measuring the audiences of digital out-of-home media. … Read the full story by Joe Mandese
The move is part of a broader effort to invest in original video content and bring advertisers into the fold. Among other content efforts, Twitter recently teamed up with news … Read the full story by Gavin O'Malley