The industry leader, who turns 69 this summer, established the first spinout of a standalone media agency, MediaVest, in 1993 and joined WPP in 1999 to serve as the first … Read the full story by Larissa Faw
WPP chief Sorrell issued a statement rejecting wrongdoing on his part after the company issued its own statement indicating that its board was probing a misconduct allegation against him. Read the full story by Steve McClellan
The turmoil in the C-suite of WPP could put one of the world's best research and data organizations -- Kantar -- into play, according to informed speculation from knowledgeable stock … Read the full story by Joe Mandese
The new figure -- significantly higher than previous estimates -- was revealed Wednesday by Facebook's Chief Technology Officer Mike Schroepfer, who outlined additional steps Facebook is taking to better protect … Read the full story by Gavin O'Malley
Facebook has taken down dozens of accounts on its platform and Instagram that were controlled by the Russian Internet Research Agency. Read the full story by Wendy Davis
"These steps by themselves won't stop all people trying to game the system. But they will make it a lot harder for anyone to do what the Russians did during … Read the full story by Wendy Davis
Those of us of a certain age are taking in the remembrances this week of Martin Luther King Jr. and having difficulty comprehending that 50 years have gone by. Read the full story by Adam Buckman
RampUp, a confab about marketing tech, took place last month in San Francisco. This conference sets the tone for our odyssey into loop-closing, intention-stalking, consumer-clairvoyant, data-driven digital marketing.The main takeaway … Read the full story by Ted McConnell
Not to excuse Ingraham's tweet blunder, but at the same time, it is worth pointing out that we are living in a vigilante culture in which self-appointed watchdogs are judging … Read the full story by Adam Buckman
NBCUniversal has created what it says is the industry's first unified advertising metric -- measuring all live, on-demand and time-shifted commercial impressions on every viewing platform. CFlight will be offered … Read the full story by Wayne Friedman
Recently, "Research Intelligencer" approached PQ Media with the following question: How much of total consumer media usage is spent solely with advertising? This is a very complex question because often … Read the full story by Leo Kivijarv
A year ago I was wondering why it was taking so long for the JWT sex harassment case to settle. A year before that, when it first began, I would … Read the full story by Richard Whitman
Ingraham's "positive" sentiment declined from 53% of her overall consumer perception the week before her tweet to 33% in the week following it, according to data provided to "Research Intelligencer" … Read the full story by Joe Mandese
If Sinclair Broadcast Group wanted to point out the danger fake news reporting poses to democracy, it couldn't have picked a better medium for it than to mandate all the … Read the full story by Joe Mandese
The bad news is that Madison Avenue values people at a rate that is considerably below minimum wage. The good news is that most people are okay with that. To … Read the full story by Joe Mandese
There are many studies done that quantify "time spent." But the simple truth is that media is too big a catchall category to make this quantification meaningful. We're not even … Read the full story by Gord Hotchkiss
Ad time for "The Ingraham Angle" was down 40% during the March 30 telecast and 52% lower on March 31 than its Q1 average of 14 minutes/33 seconds. Kantar says … Read the full story by Wayne Friedman
Steven Bochco was not the most prolific of TV's star producers, but he was one of the few whose name everybody knew. Read the full story by Adam Buckman
The 'Roseanne" reboot just debuted on ABC with something we haven't seen in a long time for a regular series: real blockbuster ratings. Read the full story by Steve Sternberg
Roseanne and Dan's point of view reflects that of a broad swath of Americans about their age who are similarly perplexed by what is going on in our society today. Read the full story by Adam Buckman
Google will no longer accept extensions that mine cryptocurrency in the Chrome Web Store as of Monday and will remove all extensions that contain mining functions. Read the full story by Laurie Sullivan
A shooter opened fire at YouTube's San Bruno, California headquarters Tuesday afternoon, wounding at least four people. Read the full story by Alex Weprin
It used to be that April 1 was the one day of the year when we had a moment to try and fool the public with fabulous fictions. But as … Read the full story by Steven Rosenbaum
Most organizations "waste" at least some time daily organizing and sharing digital data enabling their enterprises and marketing to function optimally, according to findings of the 2018 edition of PointSource's … Read the full story by Joe Mandese