Ingraham's 'Celebrity' Sentiment Declines By A Third Post-Hogg Tweet
- by Joe Mandese @mp_joemandese, April 5, 2018
Fox News personality Laura Ingraham lost about a third of her personal brand equity the week following her tweet slamming Parkland shooting survivor David Hogg’s college applications. While Ingraham subsequently apologized for the slam, her “positive” sentiment declined from 53% of her overall consumer perception the week before her tweet …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
