The company spends about $75 million annually on ads promoting its lineup of consumer goods, according to agency tracker COMvergence. Read the full story by Steve McClellan

Peloton, already riding high on the pandemic trend of home workouts, is banking on the drawing power of an icon with its new Beyonce partnership. Read the full story by Sarah Mahoney

Siding against Facebook, a federal judge has ruled that the Arkansas company dotStrategy can proceed with a class-action complaint alleging that Facebook charged marketers for clicks originating from "fake" accounts. Read the full story by Wendy Davis

Friends and acquaintances will tell you they feel frazzled these days from overexposure to social media and news media. Read the full story by Adam Buckman

AKQA founder Ajaz Ahmed has been named CEO of the new group and Grey Worldwide CEO Michael Houston will become Global President and Chief Operating Officer. The new group will … Read the full story by Steve McClellan

AMC will run multiple ads as a single order across Comcast and Charter. Read the full story by Karlene Lukovitz

"The whole is no greater than the sum of the parts, and the amalgam does not add up to a monopolization claim," Google argues in papers filed Monday. Read the full story by Wendy Davis

Nielsen is adding 55 million devices across smart TV and set-top boxes to the addressable measurement of its national TV currency, including measurement from AT&T's DirecTV, Dish Network, and Vizio … Read the full story by Wayne Friedman

CNN scored massive ratings that beat all broadcast and cable networks Saturday night following the call earlier in the day that Joe Biden had been elected President. CNN earned 13.6 … Read the full story by Wayne Friedman

What can one say about Alex Trebek that has not already been said by so many, and with such great and sincere affection? Read the full story by Adam Buckman

Financially troubled media measurement company Comscore says it is in advanced talks with an "anchor investor" to help it reduce debt. Comscore's long-term debt was $199.1 million on 2019, growing … Read the full story by Wayne Friedman

Several automaker are planning online reveals of vehicles originally planned for LA next week. Read the full story by Tanya Gazdik

PayPal payment options will be used in ecommerce offerings, starting with holiday gift guides, across NBCU linear, digital, social, branded and editorial content, in both English and Spanish. Read the full story by Karlene Lukovitz

The 2020 presidential election has barely been resolved and oddsmakers are already predicting the soon-to-be-departing incumbent is the Republican favorite for 2024. That assumes the then 78-year-old isn't behind bars, … Read the full story by Joe Mandese

NFL national ad revenue is actually up 8% versus last year's first nine months, but the rest of the sports world has been hard-hit. Read the full story by Karlene Lukovitz

America's retailers are rushing to cleanse people's palates of bitter political slugfests, offering sweet confections of holiday marketing. Read the full story by Sarah Mahoney

While a variety of consumer research studies in recent months have sought to segment consumers based on how they have changed behaviorally and/or psychographically in response to the Coronavirus pandemic, … Read the full story by Joe Mandese

In yet another roll-up of marketing trade associations, the Advertising Research Foundation this morning announced it is merging the Marketing Science Institute into the ARF. Read the full story by Joe Mandese