The Department of Health and Human Services is spending $10 million to air four new TV ads in the campaign, themed "We Can Do This," on cable and broadcast TV … Read the full story by Karlene Lukovitz
"We conclude that the FCC's 2017 order was reasonable and reasonably explained," Justice Brett Kavanaugh wrote for the court. Read the full story by Wendy Davis
When I started writing my observations about the ad industry, I was determined to inject a little levity into the business. Read the full story by George Simpson
Citing a "healthier-than-expected recovery" of the U.S. economy, coupled with "the significant impact of fiscal stimulus," GroupM updated its U.S. advertising outlook for 2021, calling for total ad spending to … Read the full story by Joe Mandese
Magna Global becomes the second major agency forecasting unit to update its U.S. ad outlook, revising its 2021 forecast to +6.4%, a 2.3 percentage point improvement for the 4.1% growth … Read the full story by Joe Mandese
IPG Mediabrands' Magna Global unit becomes the second major agency forecasting unit to update its U.S. advertising outlook, revising its 2021 forecast to +6.4%, a 2.3 percentage-point improvement for the … Read the full story by Joe Mandese
Google this week began testing its controversial cookie-less tracking and targeting system. The only way for people to opt out is by disabling third-party cookies. Read the full story by Wendy Davis
Is going viral all it's cracked up to be? For example, what if you're targeting a smaller audience? Read the full story by Gord Hotchkiss
The social media giant spends an estimated $700 million on measured media annually. GroupM's Mindshare is the primary incumbent. Read the full story by Steve McClellan
It's not clear "whether we need to increase upload speeds to the same level as download speeds," says AT&T's Joan Marsh. Read the full story by P.J. Bednarski
"BrandTotal developed, promoted, and distributed several browser extensions and mobile applications, all programmed and designed to automatically scrape user and advertising-related data (without Facebook's permission)," the company says papers filed … Read the full story by Wendy Davis
Rumors abound of a hookup with Vivendi's Havas. Vivendi calls the reports "unfounded" while Publicis Groupe has declined comment. Read the full story by Larissa Faw
A shareholder resolution filed with the company in January seeking an outside probe into whether some of the firm's advertising policies enabled support of hate groups or human rights violations … Read the full story by Steve McClellan
If dogs are capable of feeling misery, then the pooches in a new competition show must be the most miserable canines on Earth. Read the full story by Adam Buckman
The company is giving away 100 variety boxes full of free Trojan brand condoms through its "Pleasury Department." Read the full story by P.J. Bednarski
The automaker is "trying to refine who we are and how we show up in the world as a brand," Nissan's Allyson Witherspoon tells "Marketing Daily." Read the full story by Tanya Gazdik
A documentary about Severinsen serves as a reminder that the kind of TV many of us knew for most of our lives is ancient history for many others. Read the full story by Adam Buckman
Ruegger has been promoted to president of GroupM Commerce amid a pandemic-driven surge in ecommerce sales globally. Read the full story by Steve McClellan
Ad prices on Facebook have surged 30% over their 2020 levels, reaching their pre-pandemic levels -- and are projected to soar throughout 2021, according to an agency analysis. Read the full story by Joe Mandese