Only 4% of CEOs surveyed say the CMO is the most trusted member of the leadership team. Read the full story by Tanya Gazdik
The idea is to use fewer lines of code to index content on web pages or page updates, and have them serve up faster in search-query results. Read the full story by Laurie Sullivan
On Monday Apple announced the acquisition of Primephonic, a classical music-streaming service offering a listening experience with search and browse functions optimized for classical music. Read the full story by Laurie Sullivan
This is our big chance to find out whether the marketplace values a common, universal measure over an accurate or a certified measure. Read the full story by Ted McConnell
The MRC cited "continuing issues" for both local and national services, as well as plans to add broadband-only households to its local panels, as part of the basis for the … Read the full story by Joe Mandese
This morning, another well-known advertising trade publication published a story questioning whether the Media Rating Council is "still relevant?" My answer: more than ever. Read the full story by Joe Mandese
Intuit is in talks to buy Mailchimp, but no final decision has been made. Read the full story by Ray Schultz
CBS has "gone to double-digit [percentage price] increases for the NFL throughout the regular season and playoffs," says John Bogusz, EVP, sports sales & marketing. "We are very well sold … Read the full story by Wayne Friedman
The Groupe has created a new dedicated agency to service the account called Team Lift, that will support marketing strategy, data and analytics, media planning and buying, creative and brand … Read the full story by Steve McClellan
"As consumers strive for normalcy, they will continue to depend on some brands at the cost of others," says MBLM's Mario Natarelli. Read the full story by Tanya Gazdik
In total, some $2.8 million in national TV advertising was spent from July 31-August 29 by the casino/gambling category, according to iSpot.tv. Read the full story by Wayne Friedman
The sports media giant has been in talks with gambling companies including Caesars Entertainment. Read the full story by Karlene Lukovitz
Swimply gives homeowners the ability to make money off their unused spaces by renting their pools. "It's this small tweak to the sharing economy," says Swimply's head of growth Sonny … Read the full story by Colin Kirkland
"The D'Amelio Show" traces sisters Charli and Dixie's rise in the social media ranks, where they have attracted tens of millions of followers. Read the full story by Adam Buckman
One of the biggest barriers to evolution is that most agencies are trying to survive as a managed service. Managed service focus entails the same standardized products and service model … Read the full story by Adil Zaim
Ad for Christoper Cloos eyeglasses shows what the legendary quarterback will look when he's fully grey, kinda wrinkled, yet still in uniform. Read the full story by Sarah Mahoney
This new housebound version of the quiz-show-in-a-cab format is just as light-hearted and entertaining as the taxicab version. Read the full story by Adam Buckman
Staff will remain to work on daily digital sites run by "The Messenger" and "Democrat & Chronicle." Read the full story by Ray Schultz