You can make a lot of money in digital home products and services, but controlling the TV provides critical leverage to getting it. Read the full story by Dave Morgan

MediaCom previously worked with Bayer across 65 markets, and the consolidation adds key markets such as Germany, China and Russia as well as the U.S. pharmaceuticals business to its remit. Read the full story by Steve McClellan

In what appears to be an industry first, WPP is teaming with Snap to create an "AR Lab" to research and develop augmented-reality applications that create a more immersive experience … Read the full story by Colin Kirkland

The company spends $850 million a year on measured media, according to COMvergence. Over 30% of that spend is digital. Read the full story by Steve McClellan

The ads.cert 2.0 specifications and guidelines were developed to improve transactions and help make them safe and transparent. The upgrade supports programmatic CTV ad buying and selling, where recent ad-fraud … Read the full story by Laurie Sullivan

Microsoft Advertising has turned to zero-party data to promote trust and relevance in advertising -- defined as data that comes from people willingly. They willingly provide information to brands about … Read the full story by Laurie Sullivan

Nick Cannon's new talk show premiered this week, and Charlamagne Tha God's new show premiered earlier this month. Read the full story by Adam Buckman

"Surveillance advertising" is unfair to consumers and harms competition by enabling companies that collect data to use the information to dominate new markets, Accountable Tech tells the FTC, describing three … Read the full story by Wendy Davis

The findings vary by generation, but overall show marked drops in the adults planning most changes, with the exception of moving long distances. Read the full story by Joe Mandese

"There is no other public company that has the focus to integrate the consumer directly into the advertising process," asserts Moore. Read the full story by Joe Mandese

Watching Glenda Jackson's performance in this movie is a jaw-dropping experience. Read the full story by Adam Buckman

The kind that may not necessarily go down the elevator at night. Or even up it in the morning. Read the full story by Joe Mandese

Laura Edelson of NYU's Ad Observatory project, shut down by Facebook account suspensions last month, will also ask House subcommittee to support measures protecting researchers, journalists investigating platforms' operations. Read the full story by Karlene Lukovitz

Early in the premiere episode of NBC's new fall disaster thriller "La Brea," one of the characters acknowledges the show's debt to "Lost." Read the full story by Adam Buckman

EVs need to be talked about in a positive way by people like Chattanooga, Tennessee plant employee and Instagram user Rusty Greer, says VW's Scott Keogh. Read the full story by Tanya Gazdik

"The U.S. needs both a strong privacy regulator and a rational, comprehensive national consumer privacy law," Leigh Freund, CEO and president of the self-regulatory organization Network Advertising Initiative, stated Monday. Read the full story by Wendy Davis

CBS is continuing its reliance on the tried-and-true this fall with a revamped, updated version of one of its most storied series, "CSI." Read the full story by Adam Buckman

Who among our present-day media titans shall we place alongside the media moguls of yesteryear -- among them, William Randolph Hearst? Read the full story by Adam Buckman

The research provides insight into how brands can improve social media messaging experiences. Read the full story by Colin Kirkland

Instagram head Adam Mosseri said in a blog post: "This will give us time to work with parents, experts, policymakers and regulators, to listen to their concerns, and to demonstrate … Read the full story by Wendy Davis

Our campaigns rely on social media, despite the groundswell of negative news/potential backlash surrounding these platforms. Read the full story by Maarten Albarda