Two brands will turn a Brooklyn brownstone into flagship Apt. 5G, treating visiting trick-or-treaters to 10 Reese's products, including the Take 5G bar. Read the full story by Les Luchter

Credit Suisse predicts the vegan food market will reach $1.4 trillion by 2050. Read the full story by Todd Wasserman

Sun Maid is attempting to embrace the fruit's status as a Halloween also-ran. Hence the clean-up kit giveaway. Read the full story by Todd Wasserman

Move over, NFTs. The blockchain? Fuggedaboutit! And who even remembers the "Internet of Things" as a thing? In the half-life of bright, shiny things galvanizing the industry's attention, the metaverse … Read the full story by Joe Mandese

Oculus' share of the virtual reality headset market has also doubled, jumping to 70% earlier this year form 34% a year earlier, Read the full story by Joe Mandese

Anyone who lived through the1960s and early 70s might have found Mark Zuckerberg's presentation on the company's new direction a little trippy. On Thursday, the Facebook CEO detailed the new … Read the full story by Laurie Sullivan

Why anyone would want to live in a virtual simulation, much less one of Zuckerberg's making, is beyond me. Read the full story by Joe Mandese

Fox Entertainment and its Blockchain Creative Labs will create digital WWE tokens and collectibles for consumers to purchase and trade around WWE talent and WWE events, such as WWE Superstars … Read the full story by Wayne Friedman

"The problem is that the podcast industry is measuring prior to when we would ordinarily consider a good measurement position," the MRC said. Read the full story by Joe Mandese

The MRC Wednesday disclosed new milestones in the evolution of ad and media measurement standards, including the role of algorithms and the status of outcome measurement. Read the full story by Joe Mandese

Nielsen now says many of its panel maintenance issues have been resolved. Its national TV panel has built up to its pre-COVID levels -- around 40,000 TV homes -- and … Read the full story by Wayne Friedman

One of the favorite sports of ad economy watchers is trying to understand its relationship with the general economy. But there is new, mounting evidence they have become completely untethered. Read the full story by Joe Mandese

The evidence comes from three big digital ad companies -- Alphabet, Microsoft, and Twitter -- which reported massive third-quarter ad gains Tuesday. Read the full story by Joe Mandese

In moves that could pave the way for restoration of net neutrality rules, President Joe Biden has chosen FCC Commissioner Jessica Rosenworcel to lead the agency and is nominating longtime … Read the full story by Wendy Davis

Yes, COVID can render you impotent, according to a new PSA fronted by "Saturday Night Live" alum Tim Meadows. Read the full story by Steve McClellan

Nielsen says the deal with its digital content ratings service will allow publishers to measure content on Roku's U.S. accounts starting with data from Q2 2021. It's a major component … Read the full story by Wayne Friedman

This practice combines the group's addressable media offering with Hogarth's content creation capabilities. It's designed to help clients deliver more data-driven, personalized ads to consumers at scale and speed. Read the full story by Steve McClellan

WPP's financial metric, like-for-like (LFL) revenue less pass-through costs, rose 15.7% in Q3, versus forecasts of 9.5%. Read the full story by Karlene Lukovitz

Postseason has averaged 3.67 million viewers per game for 29 total games vs. 2019 -- wild card, divisional, and league championship series games post-season contests. Read the full story by Wayne Friedman