"Washington D.C. leaders including Amy Klobuchar and Ted Cruz will throw our industry under their campaign buses, if we let them," IAB CEO David Cohen said this week. Read the full story by Wendy Davis
Wieser, who passed GroupM's business intelligence reins to Kate Scott-Dawkins late last year, did not say what he'll be doing next, but it's probably not competitive with GroupM, because he … Read the full story by Joe Mandese
It's still only January and so far, 2023 is off to one hell of a start, including 41 mass shootings in the U.S. Here's what the Dentsu exec says we … Read the full story by Joe Mandese
The following Q&A includes real answers -- and at least one punchline -- from the AI chatbot on how ad pros should arm themselves for an automated future. Read the full story by Ben Kunz
This is the third deal in Microsoft's long-standing partnership with OpenAI. Now, Microsoft will commit more money to "advance cutting-edge AI research and democratize AI as a new technology platform," … Read the full story by Colin Kirkland
We don't know just yet, but a few scenarios point either to doomsday -- or a better ad industry. Read the full story by Todd Wasserman
He will oversee commerce strategy across IPG's existing agency portfolio and help to identify "opportunities for further growth." Read the full story by Joe Mandese
Disney says its clean-room technology and Disney Audience Graph technology are working with most major agencies and media holding companies including Dentsu, Horizon, IPG Mediabrands, Omnicom Media Group and Publicis … Read the full story by Wayne Friedman
A leading analyst breaks down how these networks are changing the ad scene -- and how that can help (or hurt) retailers. Read the full story by Sarah Mahoney
"By using outdated technology," the agency says it is "enticing" bleeding-edge talent to "leave the virtual world for an instant to show their talent in the real world." Some may … Read the full story by Joe Mandese
A MediaPost analysis of unweighted monthly Standard Media Index data, shows U.S. ad spending rising little more than 3% last year, far less than the agency holding company forecast consensus … Read the full story by Joe Mandese
DirecTV said Newsmax's new demand for carriage fees caused the decision. Newsmax claims pressure from Congressional Democrats was responsible. Read the full story by Karlene Lukovitz
Against the backdrop of a potential recession and a billion-dollar defamation case, Fox Corp. has decided not to pursue a re-merger with News Corp. Rupert Murdoch sent a letter to … Read the full story by Wayne Friedman
If only one generation could vote, and if everyone's future depended on that vote, which generation would you choose to receive the ballots? Read the full story by Gord Hotchkiss
The DOJ alleges Google used anticompetitive tactics to monopolize digital display advertising in a sprawling antitrust complaint. The federal government and states are seeking a court order that would require … Read the full story by Wendy Davis
Most expect that the desired outcome of this week's antitrust lawsuit against Google will be the separation of Google's ad-tech businesses. Read the full story by Dave Morgan
"At some point over the past few decades, we, as a society, have decided, intentionally or not, to accept the process of viewing ads in exchange for consuming 'free' content … Read the full story by Joe Mandese
The ad option allows advertisers to bid on keywords, triggering Promoted Tweets to users in specific search results. The goal is to reach people with high real-time intent to improve … Read the full story by Laurie Sullivan
The Green Supply Path Initiative is aimed at helping the ad industry lower carbon emissions by optimizing the supply path -- specifically programmatic. Read the full story by Laurie Sullivan
"In today's numbers, that would put them in our top 25," GroupM's Kate Scott-Dawkins said based on Netflix management's estimates in last week's earnings call. Read the full story by Joe Mandese
In an unstated reference to its cited cost reason for dropping Newsmax, DirecTV said the new channel, The First, will be free. Read the full story by Karlene Lukovitz
The transition is part of a decade-long succession plan that included the sale of the agency to an employee stock ownership plan in August 2022 to avoid an outside sale. Read the full story by Joe Mandese
Fictional character Dr. Rich Mahogany uses humor to provide manly advice, including a video showing fake, funny yoga postures. Read the full story by Les Luchter
Trump relied heavily on Facebook ads in previous campaigns, and political pundits are already predicting that Meta's decision could swing the dynamics in his favor as he runs for president … Read the full story by Karlene Lukovitz