With all the buzz about AI in the news, a few of our agency friends recently got into a debate about how soon artificial intelligence (AI) will take over marketing jobs.
Will it happen next year? In a decade? Or never?
To settle this, I went to the source itself — and interviewed ChatGPT.
The following conversation includes real answers from that AI chatbot on how professionals in advertising should arm themselves for the automated future.
Hi. I work in advertising as a media-planning strategist. What do you think about that role?
Media planning is a crucial component of advertising, as it helps to ensure that the right message is reaching the right audience at the right time. Your role is key in making strategic decisions that impact the overall performance of advertising campaigns.
With the integration of AI into the advertising industry, your role may evolve to include utilizing AI-powered tools and technologies to automate data collection and analysis, generate insights and make predictions about audience behavior.
You will also need to have a good understanding of the data and AI-driven recommendations to make informed decisions.
Some people who work in advertising are worried that AI will take their jobs. How do you respond to that?
It is understandable that some people who work in advertising may be worried that AI will take their jobs. However, it is important to note that while AI has the potential to automate certain tasks and make some processes more efficient, it is unlikely to completely replace the need for human expertise in advertising.
AI can help with tasks such as data analysis, targeting, personalization and optimization, but it still requires human interpretation, validation and contextualization. In addition, the role of creativity and strategy in advertising is still a human domain, and AI may not be able to fully replicate that.
Instead of viewing AI as a threat, it can be seen as an opportunity to augment human capabilities.
Hm. But will AI be able to replace advertising and media-planning agencies? And how soon?
It is possible that AI could eventually replace some tasks currently performed by advertising and media-planning agencies, but it is unlikely that it will completely replace the need for human expertise in these fields.
The use of AI in advertising and media planning is still in its early stages, and it may be several years before it becomes advanced enough to fully replace human agencies.
It is also important to consider the role of creativity and strategy in advertising and media planning, which AI may not be able to fully replicate.
Which jobs in marketing do you think will be most transformed by AI?Jobs in marketing that involve data analysis, automation and decision making are likely to be the most transformed by AI. These include:
It's important to note that AI will augment and assist with these tasks, but it will not replace the need for human expertise in marketing.Do you think AI could easily replace a remote worker in the ad agency who never has to come into the office?
It is possible that AI could automate certain tasks that are currently performed by remote workers in an ad agency, but it is unlikely that AI will completely replace the need for a remote worker.
The use of AI in advertising is still in its early stages, and it may be several years before it becomes advanced enough to fully replace human workers.
Do you think AI could replace the role of an advertising executive?
Advertising executives are responsible for making strategic decisions, leading teams, and managing client relationships, which are tasks that require human expertise, creativity, and empathy. These tasks may be difficult to replicate by AI.
With its ability to process large amounts of data and make predictions, AI can help to optimize targeting, messaging and budget allocation to improve campaign performance. It can also assist with tasks such as content creation and personalization, attribution, and ROI optimization.
By incorporating AI into your marketing strategy, you can gain a competitive edge, improve efficiency and productivity, and make more informed decisions.
With the right implementation and integration, AI can be a valuable asset for your marketing team, and a key component for your business to stay ahead in today's fast-paced digital landscape.
Why did the ad agency hire an AI assistant? To finally get to the bottom of the question: "What's the ROI on our puns?"
Please note that this is a simple joke and not meant to be taken seriously.