"We will pause ads relating to US elections from serving in the US after the last polls close on election day, November 5th, 2024," the company said in a post. … Read the full story by Laurie Sullivan
Netflix had 5.1 million new subscribers for Q3 vs. 8.05 million in Q2 - on the low side of expectations - and 50% of new subscribers signed up for its … Read the full story by Wayne Friedman
New York officials this week urged the Supreme Court to turn away broadband industry groups that are attempting to invalidate a 2021 state law requiring carriers to offer $15 a … Read the full story by Wendy Davis
"We seek to better understand why the use of data caps continues to persist despite increased broadband needs of consumers and providers' demonstrated technical ability to offer unlimited data plans," … Read the full story by Wendy Davis
The company said it was upgrading its full-year 2024 organic growth guidance to at least 5.5% vs. the previously stated 5%, despite what it termed "a macroeconomic environment that became … Read the full story by Steve McClellan
Yahoo announced it is extending its identity solutions such as ConnectID to SSPs through Amazon Publisher Services, InMobi, Magnite and PubMatic. Read the full story by Laurie Sullivan
With about 2 million people taking Lyft to vote, the company is offering 50% off rideshare, bike, and scooter rides to the polls. Read the full story by Tanya Gazdik
The Digital Place-Based Advertising Association held its annual summit in New York this week where CEO Frey made the assertion, citing 3D displays, screen technology and other developments as examples. Read the full story by Richard Whitman
Surveys from both the National Retail Federation and ICSC predict resilient shoppers will spend about 3% more than last year. Read the full story by Sarah Mahoney
The world today is characterized by an undercurrent of negativity that is stronger than ever. Volatility is the new normal. This is the climate in which brands must operate. Read the full story by J. Walker Smith
"The industry is in better shape than it was five or six years ago," CEO John Wren told analysts Tuesday, adding: "I remain bullish about our prospects." Wren said Omnicom … Read the full story by Steve McClellan
"Simplify" has become a buzzword as the technology that advertising runs on becomes more complex. The concept to make something simple pushed Amazon to overhaul its DSP. It streamlined campaign … Read the full story by Laurie Sullivan
Amazon is launching a generative AI tool to create audio ads that give brands a way to create content across all media types. Read the full story by Laurie Sullivan
Like so much of our media environment, basing survival of local news on advertising revenue is a sure recipe for disaster. Read the full story by Gord Hotchkiss
Key local TV station groups are benefitting, as swing states are getting the lion's share of what is estimated to be record political ad dollars. Read the full story by Wayne Friedman
Deloitte's new forecast sees an 8% gain in holiday spending. Those earning $100,000 to $199,000 say they'll spend 17% more than last year. Read the full story by Sarah Mahoney
Thirty percent of smartphone users worry about AI making decisions without their consent, according to a study by Stagwell's National Research Group. Consumers also worry that AI will make scamming … Read the full story by Richard Whitman
Nine out of 10 top global markets are predicted to see price increases for full-year 2024 as well. Read the full story by Steve McClellan
For week 8 of the NFL season, average pricing across NBC, CBS, Fox, ABC/ESPN and Amazon Prime Video is set to rise 11% to $543,000 per 30-second commercial time. A … Read the full story by Wayne Friedman
Consumer packaged goods will still rank second in total digital dollars spent, second only to retail. Read the full story by Sarah Mahoney
The live-streamed event, which began at 7 p.m. PT with 50 minutes of techno music and trippy CGI images, was viewed by more than 3.7 million people. Read the full story by Tanya Gazdik
Amazon wants to build AI agents that will perform specific tasks without human intervention, but it's not the only one. Agora may be the latest tech company to be part … Read the full story by Laurie Sullivan