Along with solid, strong viewership again this season, NFL TV networks and platforms are also inking high-single and low double-digit percentage gains for 30-second unit commercial pricing, according to Guideline.

For the month of October, for example, pricing is 9% higher year-over-year. This is an improvement over the initial month of September -- the beginning of the NFL season -- when there was a 7% pricing hike year-over-year.

For week eight of the NFL season -- the last weekend in October -- average pricing across five TV networks/platforms (NBC, CBS, Fox, ABC/ESPN and Amazon Prime Video) is set to rise 11% to $543,000 per 30-second commercial time versus the same week a year ago, according to Guideline.

NFL game unit pricing continues to tower over all non-NFL content on linear TV.

Guideline says nearly one of every three media advertising dollars spent on live, linear TV goes to the NFL TV networks during the NFL season.

A year ago, for the entire 2023-24 NFL season, total TV ad revenue from NFL TV networks rose 13.7% to $5 billion -- the first time to ever hit that mark.

Top advertising categories so far are entertainment/media, financial services, and technology.

Guideline did not disclose specific financial details.

In terms of revenue gains for ad categories versus a year ago, "wellness" marketers grew 42%, with pharmaceuticals, adding 39% year-over-year.

Guideline aggregates media spend from every major and independent media holding company, amounting to 90% in annual global media spend -- an estimated $156 billion.

Through week five of the NFL season, viewership is up 1% to 17.5 million average viewership across all networks/platforms, according to Nielsen.