The ANA initially released the template in 2016 and updated it in 2018. The new version addresses key developments in the media buying industry … Read the whole story
A Goodby ad for Cheetos won the Addy Awards Best of Show which was presented at the AAF's annual conference, held in St. Louis … Read the whole story
Jeremy Daly will work across various offices for clients including Mondelez, TD Bank, Unilever, Hellmann's, Absolut and Kimberly-Clark. Read the whole story
According to the agency the main idea is to "channel the band's electrifying spirit to help people turn up their summer with the perfect … Read the whole story
News organizations are in talks to establish rules, reports state. Read the whole story
The 30-second commercial launched on digital streaming services, targeting food lovers and health enthusiasts. Read the whole story
The event also kicks off Mavin, a new "social-first" video production and distribution service from Horizon's Blue Hour Studios. Read the whole story
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Adoption of technology is inevitable, regardless of initial resistance. This realization serves as a springboard to ponder the transformative potential of the Metaverse, AI, … Read the whole story
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One question: Where do your customers go for information online? Read the whole story
The ad campaign will run on billboards in the Washington, D.C. metro area, online, and on streaming platforms through end of comment period. Read the whole story
TMA (The Marketing Arm) has announced two promotions. Erin Wasson, currently EVP Growth and Development, has been appointed EVP/Managing Director. In addition, Rick Utzinger has … Read the whole story
PNC Bank has appointed Havas Group’s Arnold Worldwide as its integrated marketing and advertising agency of record. Media strategy and planning will be handled … Read the whole story
