Smartmoney.com Genworth FinancialFinalist Financial ServicesBill Shaw; Paul Tsigrikes; Dulce Chicon; Andrew Polito"financial fitness" editorial insert in SmartMoney magazine, with ads from Genworth Financial, directs readers to tips, quizzes, tools, worksheets and more on co-branded sections of the magazine's Web site. There's a new topic every month and related discussion forums. Users can test their knowledge, track their progress and see how they rate in comparison with other users. Genworth's logo appears on every page, along with a banner ad and a branded content module on that month's topic. …

Proximity Canada Royal Bank of Canadahttp://www.getaloadofthis.ca/rbc/rbc-campus/index.htmlFinalist Financial Services Matt Shirtcliffe, vice president, creative director; Rene Rouleau, copywriter; Jason Wren, art director; Don Dixon, photographer; John Gagne, vice president, creative director; Cory Smythe, account director; Sheryl Campbell, account director; Jeff Sturch, account supervisor; Sophie Zettler, account supervisor; Kinga Wysocki, account executive; Kindsay McMillan, account executive To grow its share of the college banking market, the Royal Bank of Canada used an irreverent campaign from Proximity that …

Organic Bank of Americahttp://www.undergroundaward.com/omma_awards/fees_processes/ Finalist Financial Services Senior integrated media designer; Michael Convery, creative director; Chris Rezner, senior designer; Chris Page, associate creative director; Alex Churchill, associate creative director; Peter Balogh, director of engineering; Laura Buchanan, senior engagement manager; Hugh Elliott, manager of interactive media; Cindy McCamy, senior quality engineer; Patrick Dunphy, senior interface designer; Cameron Thornton, director engagement management; Adam Turinas, executive vice president, client engagement Banks get more complaints than ever …

Brief Attention Span Communications Serena Software, Inc.http://www.youtube.com/mistermashupFinalist Business-to-BusinessBrief Attention Span: Greg Gotts, director/scriptwriter/ viral strategy & tactics; Nina Resnikoff, producer; Robin Mortarotti of Mortarotti/Ramirez, director of photography; Steve Kallick, productions editor; Jay Shilliday, audio. Serena Software: Michael Parker, scriptwriter. Affiliated: Involver Video Campaign Platform (Facebook). The campaign for serena software, Inc.'s Serena Business Mashups does everything right. It maximizes the entertainment value of social media and succeeds in generating large-scale awareness and lead generation on a minimal …

OgilvyOne, San Francisco Barclays Global Investorshttp://www.sfawards.com/omma_08/origami/Finalist Business-to-BusinessOgilvyOne, San Francisco: Tom Giovagnoli, group creative director; David Shearer, executive creative director; Angel Evan, associate creative director; Jeff Fang, art director; Chris Crandall, Flash developer/animator; Scott Johnson, associate director, digital studio; Rachel Rapaport, account director; Liza Wood, account supervisor; Carol Segalla, producer; Dalia Burde, producer; Jen Small, art buyer; Danielle Pollard, art buyer Anyone who thinks banners and display ads are dead hasn't seen Barclays' "Don't Let a Good Idea Get …

Cadient Group AstraZenecahttp://www.cadient.com/awards/2008/index.asp Finalist Business-to-BusinessCadient Group: Jennifer Scheel, strategic engagement manager; Mickey Lynch, group account director; Diane Mele, project manager; Rick Brandl, associate creative director; Tim Nelson, digital media manager.Astrazeneca's experiential marketing campaign for its schizophrenia/ bipolar drug Seroquel clearly does the B2B industry proud. The campaign, which took place at the company's booth at the 2007 American Psychiatric Association conference, was targeted, relevant, engaging and interactive, and generated impressive response and conversion results (a 93 percent …

Rubin Postaer and Associates Honda Certified Used Car (HCUC)http://extranet.int.rpa.com/awards.aspx?show=OMMA_MVA Finalist Automotive Mike Margolin, vice president, interactive marketing director; Nichola Taub, interactive marketing supervisor; Fern Shlauter, vice president, management supervisor; Samira Poulos, program manager; Katie Borisavljevic, senior project manager; Scott Westerfield, technology director; Bradley Stone; technology manager; Steve Vye, Senior Vice president, director of media communications, planning & new business   It may not be sexy, but it's a fact: The u.s. car market is driven by used …

Organic, Inc Jeep Patriothttp://www.undergroundaward.com/omma_awards/jeep_wbt/Finalist Automotive Sam Cannon, Group Creative Director; Erika Sherman, Information Architect; Adam Wilson, Creative Director; Dan Gustafson, Developer; Sean Rhodes, Art Director; Robert Lerchenfeld, Developer; Cory Pampalone, Film Editor; John Schuchard, Editor; Trevor Naud, Writer; Mike Dawson, Analytics; Jayson Szott, Writer; Mike White, Engineering Combine the blair witch Project, Deliverance and The Mystery of Edwin Drood, and you get a quirky Web campaign for Jeep's Patriot crossover vehicle. The webisode series, "Way- Beyond Trail" had a back-back-back-back woods feel that …

OMD Nissan Live Sets on Yahoo Musichttp://new.music.yahoo.com/nissanlivesets/ Finalist Automotive OMD: Jim Helberg, executive client communications director; Kristi Lind, client communications director; Sara Morton, group director of strategy; Philip Liboon, strategy supervisor, digital; Piper Ingram, senior strategist, digital; Allison Klein, group director, investment; Sara Cummings, strategist; Kendra Hubick, project manager. TBWA: Jeffrey Kowalczyk, art director. Nissan North America: Ben Poore, vice president, marketing; Erich Marx, director, marketing communications; Melissa Adams, senior manager, media and brand integration; J. Schaffer, senior manager, lifestyle marketing. Way back when …